Impact of Cognitive Dissonance

Pages: 5 (1637 words) Published: December 3, 2013


Impact of Cognitive Dissonance
Northcentral University

Impact of Cognitive Dissonance
What is cognitive dissonance? Is this a hard concept to understand? For this assignment, utilize your readings for this week to critically analyze and make a determination about who makes a stronger argument (Festinger and Carlsmith or Bem) about the impact of cognitive dissonance. Explain clearly why you feel the argument is stronger (or conversely, why the other argument is weaker) and what implications this has for the cognitive dissonance literature. Is making sense of others really that important? In the end, no really cares anyway, because it is just words, because the attitude and all the persuasion in the world may never change the fact that some cares or doesn’t care. (This is my personal opinion). Now, on the other hand this paper will reflect a very different opinion. By changing healthy minds and hearts, understanding the definitions of conceptual and operational and knowing how the core of social motives does exist in this instance. In true defense does the line attack a positive or negative position if one has an argument, we see it as always negative, like going to war or as an opponent in a win or lose battle. How do human beings make decisions? What triggers a person to take action at any given point? These are all questions that I will attempt to answer with my theoretical research into Leon Festinger's theory of cognitive dissonance, as well as many of the other related theories. Lakoff and Johnson (1980) quoted the following remarks that I thought summed this up perfectly and it is said “It is important to see that we don’t just talk about arguments in terms of war. We actually win or lose arguments. We see the person we are arguing with as an opponent. We attack his positions and we defend our own. We gain and lose ground. We plan and use strategies. If we find a position indefensible, we can abandon it and take a new line of attack. Many of the things we do in arguing are partially structured by the concept of war. “ We often do not realize the psychological events that take place in our everyday lives. It is important to take notice of theories, such as the balance theory, the congruency theory and the cognitive dissonance theory so that one's self-persuasion occurs knowingly. As psychologist and theorist gain a better understanding of Festinger's cognitive dissonance theory manipulation could occur more easily than it already does in today's society. Leon Festinger's cognitive dissonance theory is very closely related to many of the consistency theories. The first of the major consistency theories, the balance theory, was proposed by Fritz Heider (1946, 1958) and was later revised by Theodore Newcomb (1953) (Larson, 1995). Heider and Newcomb's theory was mostly looking at the interaction between two people (interpersonally) and the conflicts that arose between them. When two people have conflicting opinions or tension is felt between another people, it is more likely persuasion will occur. Because if no tension was felt between the two parties, or there were no conflicting opinions there would be no need to persuade each other. If you think about it persuasion occurs only because there is tension between two facts, ideas and people, and this type of expectation can develop and change and as a matter of fact might do so. This theory suggests that we want to have balance in our lives and there is a systematic way to numerically figure it out. The use of social expectations might lead to two attitudes collide we must strive to strike a balance between the two attitudes. The balance varies depending on the intensity we feel about each attitude and our pre-disposed positions concerning the attitude. We either have a favorable, neutral or unfavorable opinion concerning ideas. When two attitudes collide we will attempt to downgrade the favorable position and upgrade the...

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