impact of advertisments on consumer

IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR

Introduction:
Being part of marketing process, advertising is nowadays rampant in every organization. In order for an organization to be successful, major chunks of their capital have to be invested in making advertisements. No company can become a market leader if they do not invest a lot in their promotion (Hussainy et al., 2008). The fact cannot be denied of advertising, being taken as another effective approach towards gaining competitive advantage. Media and papers are flooded with numerous advertising concepts about its essential role in creating the image of the product in the mind of consumers. The fact remains that advertising is one best approach among all marketing efforts (Katke, 2007). Marketing is used to make customers aware of your products and services and is a promotional tool. This tool is used for the need to communicate end users. History shows that different symbols were used for the awareness and promotion of products but its different in the modern world .It has been found that applying marketing and its strategies result not only in gaining consumers trust but also, the organization enjoys advantages of market share.
Before actually advertising their advertisements, marketers must need to have a know how about the buying behavior of customers for having positive impact on their target audience. The aim of analyzing consumer behavior is to know about those factors which influence customers in specific situations for example in monetary aspect (Ayanwale et al., 2005). It is therefore important on part of the marketer to understand the needs of consumers, their target audience, likes and dislikes of consumers and time slot for which the advertisement will be on aired, while creating any advertisement.
Advertisements must be attractive enough to let consumer not only identify the product but also retain it in their mind. The advertisements have an impact on thought, assessment and

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