Impact of Advertising on Customer Satisfaction
ORK GUIDELINES
CHAPTER ONE - INTRODUCTION
1. Background of the Study
2. Statement of the Problem
3. Aims and Research Objectives
4. Research Questions or hypothesis
5. Significance of the Study
6. Organization of the Study
CHAPTER TWO – LITERATURE REVIEW
1. Introduction
2. Definition of key terms
3. OTHERS (based on your research questions)
4. Should have a Conceptual Framework (either after intro or as the last in the chapter)
CHAPTER THREE – METHODOLOGY
1. Introduction
2. A brief on the Case of Study
3. Research design
4. Population
5. Sampling Technique (Including the Determination of Sample Size)
6. Data capture Instruments
7. Data Presentation and Analysis
8. Limitations of the study
9. Reliability and Validity (Optional)
CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS
1. Introduction
2. You either use the objectives or questions as broad headings to fit in your data
3. Data presentation can go with the analysis simultaneously or
4. Analysis could have its own heading and done separately.
CHAPTER FIVE – Summary, Recommendations and Conclusion
REFERENCES OR BIBLIOGRAPHY – APA or Harvard Style
APPENDIX – Questionnaire or any other material used in the course of the study
NOTES ON THE PREPARATION OF THE PROJECT
Number of copies: Two copies of the project work are to be handed to the Head of Department (not your supervisor) by the specified date. If you wish to have a personal copy, then, a third copy should be prepared. Paper size and font: All reports must be on size A4 paper and fonts should be 12 points and in New Time Roman. This selected font and size should be uniformly used throughout. The report should be double-spaced throughout. All margins should be 1-inch (2.2cm) top, bottom and right. However, the left margin should be 1½ inches (3.5cm) to allow for binding. The body text should be fully blocked throughout. Page Numbering: Page numbering should be at the centre
CHAPTER ONE - INTRODUCTION
1. Background of the Study
2. Statement of the Problem
3. Aims and Research Objectives
4. Research Questions or hypothesis
5. Significance of the Study
6. Organization of the Study
CHAPTER TWO – LITERATURE REVIEW
1. Introduction
2. Definition of key terms
3. OTHERS (based on your research questions)
4. Should have a Conceptual Framework (either after intro or as the last in the chapter)
CHAPTER THREE – METHODOLOGY
1. Introduction
2. A brief on the Case of Study
3. Research design
4. Population
5. Sampling Technique (Including the Determination of Sample Size)
6. Data capture Instruments
7. Data Presentation and Analysis
8. Limitations of the study
9. Reliability and Validity (Optional)
CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS
1. Introduction
2. You either use the objectives or questions as broad headings to fit in your data
3. Data presentation can go with the analysis simultaneously or
4. Analysis could have its own heading and done separately.
CHAPTER FIVE – Summary, Recommendations and Conclusion
REFERENCES OR BIBLIOGRAPHY – APA or Harvard Style
APPENDIX – Questionnaire or any other material used in the course of the study
NOTES ON THE PREPARATION OF THE PROJECT
Number of copies: Two copies of the project work are to be handed to the Head of Department (not your supervisor) by the specified date. If you wish to have a personal copy, then, a third copy should be prepared. Paper size and font: All reports must be on size A4 paper and fonts should be 12 points and in New Time Roman. This selected font and size should be uniformly used throughout. The report should be double-spaced throughout. All margins should be 1-inch (2.2cm) top, bottom and right. However, the left margin should be 1½ inches (3.5cm) to allow for binding. The body text should be fully blocked throughout. Page Numbering: Page numbering should be at the centre
References: Journal article: Lundberg, Shelly and Robert A Pollak. (1966). “Bargaining and Distribution in Marriage” in Journal of Economic Perspectives. Vol.10 (4) (Fall): 136-158 Book: Ellis, Frank (2000)