Impact of Advertisement on Consumers
Background of study
OBJECTIVE
To know the impact of advertisement on consumers.
To know how the advertisements affects the consumer opinion about the product.
To know which type of advertisements does the consumers like most.
SCOPE
To check the response of consumers to the advertisements.
LIMITATION
The advertisements- 100% of the advertisements are made on some illusive subjects, patterns and presentations that take the young children away from the reality in the feelings of fantasy what they like but those things move into their head for long time and kill their time and energy for their studies and other productive activities in that age.
Most of the news and information are manipulated (hiding or profiling low some features and highlighting some other features) and presented in such a way that the viewers become biased from the real facts to the vision of the concerned TV Center owners. This is very harmful for the young generation not only by knowing and trusting the biased news but also with some mistaken ideas in their sense.
Serials (dramas and programs) are the most harmful things for the youngsters. These serials are made in such a way that each episode is ended up with high pick suspense to be shown in next episode.
REVIEW OF LITERATURE
TYPE OF RESEARCH
Research Design It is an outline of the research process from stating the hypothesis and its operational implications to the final analysis of the data along with appropriate interpretations. Descriptive research design was used for the study on Impact of advertisement on consumers. Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. Many scientific disciplines, especially social science and psychology use this method to obtain a general overview of the subject.
Sources of data collection
Primary data:
This is defined as
OBJECTIVE
To know the impact of advertisement on consumers.
To know how the advertisements affects the consumer opinion about the product.
To know which type of advertisements does the consumers like most.
SCOPE
To check the response of consumers to the advertisements.
LIMITATION
The advertisements- 100% of the advertisements are made on some illusive subjects, patterns and presentations that take the young children away from the reality in the feelings of fantasy what they like but those things move into their head for long time and kill their time and energy for their studies and other productive activities in that age.
Most of the news and information are manipulated (hiding or profiling low some features and highlighting some other features) and presented in such a way that the viewers become biased from the real facts to the vision of the concerned TV Center owners. This is very harmful for the young generation not only by knowing and trusting the biased news but also with some mistaken ideas in their sense.
Serials (dramas and programs) are the most harmful things for the youngsters. These serials are made in such a way that each episode is ended up with high pick suspense to be shown in next episode.
REVIEW OF LITERATURE
TYPE OF RESEARCH
Research Design It is an outline of the research process from stating the hypothesis and its operational implications to the final analysis of the data along with appropriate interpretations. Descriptive research design was used for the study on Impact of advertisement on consumers. Descriptive research design is a scientific method which involves observing and describing the behavior of a subject without influencing it in any way. Many scientific disciplines, especially social science and psychology use this method to obtain a general overview of the subject.
Sources of data collection
Primary data:
This is defined as