Imc Tools Used by Lux

Powerful Essays
IMC TOOLS USED BY LUX

Promotion
The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India.

The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Saira Banu, Hema Malini, Zeenat Amaan, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwarya Rai and Kareena Kapoor. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name across the country.

Sales Promotion
Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy. Prominent Sales Promotion Schemes Used By LUX Lux presented 30 gm gold each to the first three winners of the Lux Gold Star offer from Delhi. According to the promotional offer that Lux unveiled in October 2000, a consumer finding a 22-carat gold coin in his or her soap bar got an opportunity to win an additional 30 gm gold. The first 10 callers every week got a 30 gm gold each. The offer could be availed only on 100 gm and 150 gm packs of Lux soap.
Lux Star Bano, Aish Karo contest: All one needed to do was buy a special promotional pack of Lux soap. The pack comes with a special scratch card. The 50 lucky winners and their spouses were flown down to Mumbai to live a day like Aishwarya Rai would. They could also be given gift vouchers worth Rs 50,000 from Shoppers' Stop along with an exclusively designed Neeta Lulla sari and a beauty makeover by Michelle Tung, Aishwarya's preferred designer and

You May Also Find These Documents Helpful

  • Powerful Essays

    Imc Tools

    • 1941 Words
    • 8 Pages

    INTEGRATED MARKETING COMMUNICATION (IMC) Integrated Marketing Communication (IMC) also referred to as “The New Marketing Communications Paradigm”, which is an emerging concept in the business world today. It 's important to recognize that most companies do not utilize these tools effectively. They certainly don 't use all the tools in an integrated fashion to maximize synergy. This is of course what IMC is all about, using the best possible mixture of the tools in an integrated fashion where the…

    • 1941 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Share a Coke (Imc Tools)

    • 522 Words
    • 3 Pages

    Identify the IMC tool used, the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR, etc) * Objectives, help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels…

    • 522 Words
    • 3 Pages
    Good Essays
  • Best Essays

    AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4…

    • 2693 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    Imc

    • 545 Words
    • 2 Pages

    1.) Integrated Marketing Communications (IMC) is marketing campaigns which move toward to achieve the objectives, and use different promotional methods to increase market sales and achieve goals. Advertising, sales promotion, public relations, channels sponsorship marketing and direct marketing are example of the promotional methods in Integrated Marketing Communications (IMC). Companies use the marketing tools or resources to impact consumers and to maximize the profit at the minimal cost. An effective…

    • 545 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    the Super Bowl event in US. And even then, those commercials are usually only screened during that event and in US only and nowhere else outside US. This is the reason why I chose this company, because it will be challenging to find out what kind of IMC channels they use and how is it that they can achieve success with fairly minimal advertising. WHO ARE APPLE’S TWO MAIN COMPETITORS? Apple’s two main competitors are Microsoft and Samsung. The three best selling products of Apple’s product lineup…

    • 2202 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    lux history

    • 440 Words
    • 2 Pages

    LUX SOAP HISTORY This Hindustan Unilever product has focused on wide promotions most of which has been short lived. Apart from tagging itself as a beauty brand made for the stars, it has even designed short term promotions for sales. One of the famous ones being: This was one of the popular promotions which offered gold coins in few selected soaps. – This offer gave a chance to few lucky winners who got a chance to live a day like Aishwarya Rai with gift offers worth Rs.50,000 from Shopper’s…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Tom Lux

    • 1015 Words
    • 5 Pages

    Critical Analysis Tom Lux. Example of an A analysis essay. Tom Lux’s “The People of the Other Village” was written shortly after the first Iraq war and gained popularity after the 9/11 attacks. The poem’s voice comes from an indifferent narrator whose unnamed village is at war with the people of an “other” unnamed village. The exact reason that started this war is unclear; however, as the war escalates, the battle tactics evolve and are depicted in an alternating line structure that mimics…

    • 1015 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    DESCRIPTION OF LUX

    • 273 Words
    • 1 Page

    Lux has been bringing the best of beauty to every woman since 1925. During that time we’ve been known as the beauty secret of some of the world’s most glamorous stars, from Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe to Ashwarya Rai, Katrina Kaif and Shu Qi. Today, our range of beauty treats delights women in more than 100 countries every day. OUR PRODUCT PHILOSOPHY It’s quite simple really: it’s all about pleasure. Lux is committed to creating the indulgent skin treats women crave to provide…

    • 273 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    IMC

    • 1165 Words
    • 4 Pages

    Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally, aside by Mcdonalds. It offers a while selection of submarine sandwiches, soups…

    • 1165 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Loretta Lux

    • 519 Words
    • 3 Pages

    In German photographer Loretta Lux's photographs, striking portraits of well-dressed, doll-like children is digitally placed in a pastel tinted landscape or a studio backdrop while immersed with a cold, post nuclear light. Lux executes her compositions using a combination of photography, painting and digital manipulation. She poses her models, children of her close friends, mostly on a plain white wall and digitally manipulates the background. Her landscape backgrounds are her original photographs…

    • 519 Words
    • 3 Pages
    Good Essays