Imc Ponds
Department of Electronics & Communication Course: Advertising
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Course Code: MGT962
Section: SE135 Name/Roll NO. : Abhishek Loumish / A10
Promotion Mix on Pond’s
Definition of Promotion Mix : It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers and In marketing, this is commonly known as "promotion".
As now the topic allotted to me is one of the best cosmetics selling company and that is POND’S.
Pond's Cream is a brand of beauty and health care products that is produced by the Ponds Institute which is owned by the multinational company Unilever.
They had a beautiful tag line as well:
POND'S believes that beautiful skin doesn't have to be hard. It can be easy. That's why we've been trusted for over 150 years for simple, effective skin care products that work. It's our promise to you and generations of beautiful women.
History of the company: Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond (1800–1852) in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. The product was named "Golden Treasure", after Theron died, it would be known as "Pond's Extract".
In 1846, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852.
The company then moved to Connecticut and later to New York City.
In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910.
By the twentieth century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance
-------------------------------------------------
Course Code: MGT962
Section: SE135 Name/Roll NO. : Abhishek Loumish / A10
Promotion Mix on Pond’s
Definition of Promotion Mix : It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers and In marketing, this is commonly known as "promotion".
As now the topic allotted to me is one of the best cosmetics selling company and that is POND’S.
Pond's Cream is a brand of beauty and health care products that is produced by the Ponds Institute which is owned by the multinational company Unilever.
They had a beautiful tag line as well:
POND'S believes that beautiful skin doesn't have to be hard. It can be easy. That's why we've been trusted for over 150 years for simple, effective skin care products that work. It's our promise to you and generations of beautiful women.
History of the company: Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond (1800–1852) in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. The product was named "Golden Treasure", after Theron died, it would be known as "Pond's Extract".
In 1846, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852.
The company then moved to Connecticut and later to New York City.
In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910.
By the twentieth century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance