Imc Plan
Department of Business Administration
School of Business and Economics
Title Page:
Sun Cellular
Time period covered by campaign
MARK 34 ADVERTISING
Business Administration Department
University of San Carlos
Mr. Cergen Go
SMECK AGENCY
Edebel M. Gencianos
Mark D. Mabitad
Krisha Maire Macasero
Cristina N. Montebon
Shehera F. Novo
January 29, 2012
EXECUTIVE SUMMARY
The purpose of this study is to analyze and assess a company’s existing system and identify strategies that can be helpful to the company in terms of efficiency of the processes. Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, and is one of the Philippines’ mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.
In October 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.
SunCellular First offered good signal in Manila but some parts of Metro Manila get bad coverage. Subscribers growing everyday are not a good news for sun during 2003-04 especially when they introduced 24/7 Call and Texts Unlimited. Suncellular then implemented a risk strategy. SunCellular Voice call began cutting off every 15 minute to give chance to other. and text messages delayed for a few seconds even minutes to cut the network congestion neither these two stopped subscriber to be loyal to SUN. Sun Cellular now offers to cover the Islands of the Philippines.
Basically, the target audiences are subscribers from different demographic and social groups including students, employees and other business sectors. They put extra effort in better
School of Business and Economics
Title Page:
Sun Cellular
Time period covered by campaign
MARK 34 ADVERTISING
Business Administration Department
University of San Carlos
Mr. Cergen Go
SMECK AGENCY
Edebel M. Gencianos
Mark D. Mabitad
Krisha Maire Macasero
Cristina N. Montebon
Shehera F. Novo
January 29, 2012
EXECUTIVE SUMMARY
The purpose of this study is to analyze and assess a company’s existing system and identify strategies that can be helpful to the company in terms of efficiency of the processes. Digitel Mobile Philippines, Inc., doing business as Sun Cellular, is a wholly owned subsidiary of Digital Telecommunications Philippines, and is one of the Philippines’ mobile telecommunications companies. It was established by Digitel in September 2001 to provide wireless public and private telecommunications services.
In October 2011, the Philippine Long Distance Telephone Company (PLDT) acquired Digitel, including Sun Cellular, from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications, the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures.
SunCellular First offered good signal in Manila but some parts of Metro Manila get bad coverage. Subscribers growing everyday are not a good news for sun during 2003-04 especially when they introduced 24/7 Call and Texts Unlimited. Suncellular then implemented a risk strategy. SunCellular Voice call began cutting off every 15 minute to give chance to other. and text messages delayed for a few seconds even minutes to cut the network congestion neither these two stopped subscriber to be loyal to SUN. Sun Cellular now offers to cover the Islands of the Philippines.
Basically, the target audiences are subscribers from different demographic and social groups including students, employees and other business sectors. They put extra effort in better
References: http://www.suncellular.com.ph/careers.php http://www.suncellular.com.ph/about_us.php https://twitter.com/suncelltweets https://www.facebook.com/suncellularph