Imc - Audi

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Industry Background

The automotive industry in Canada is currently the ninth largest auto producer in the world, and is the biggest contributor for Canada’s GDP. Over 550,000 jobs in Canada are formed from the $19.4 billion dollar industry. Automotive vehicles are a necessary part of most individual’s lives, and are used for work or/and pleasure. Vehicle assemblers in Canada are highly competitive and account for 3.7% of the world total population. With roughly 68.6 million units and a surplus of $13.8 billion in finished vehicles. General Motors, Ford Motors, Chrysler, Toyota, Honda, and Nissan to list a few have their own auto plants in Canada. In North America, there are 3 automakers that are referred to as the “Big Three”, which consists of Ford, General Motors, and Chrysler. They were given this title in regards to sheer production volume and their business model. They are still within the top ten automakers in the world. The Automotive Partnership Canada (APC) provided $145 million in funding for research. With this funding, they will be collaborating research and developmental activities that will help the Canadian automotive industry.

http://www.apc-pac.ca/About-Renseignements/Background-Contexte_eng.asp http://www.aiacanada.com/about.cfm http://www.cvma.ca/eng/industry/industry.asp

Company Snapshot

Audi is owned by parent company “Volkswagen Group”. Audi’s philosophy wraps around “Vorsprung durch Technik” which essentially translates to “advancement through technology, and to leap ahead”. Audi prides themselves with high set standards, latest technology, and innovative technology. Audi was first introduced to the Canadian market in 1971 and are currently 41 Audi retailers nationwide. Audi AG resides in Ingolstadt, Germany. Audi is one of the top luxury automobile companies in the market. Audi is currently ranked 4th behind Mercedes-Benz, BMW, and Infiniti. Audi has quite an extensive line up of vehicles: A3, A4, A5, A6, A7, A8, Q5, Q7, TT,

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