Imax Theatre - Overview

Topics: Pages: 6 (1427 words) / Published: Mar 26th, 2006

The IMAX Theatre¡K Organisational Description

The word IMAX is drawn from the two words, ¡¥Maximum Image¡¦ which is designed to deliver the most immerse theatre experience in the world. The Imax theatre, Melbourne is operated by ¡¥World¡¦s Biggest Screen¡¦ Pty Limited and is a registered trademark of Imax corporation, Toronto, Canada, who is responsible for providing the projection equipment and colossal screens to facilitate the large format films.

The Imax theatre in Carlton, Melbourne aims to capture this unique cinema experience and deliver a service experience that will differ most dramatically to that of any ordinary cinema complex.

All accounts and Marketing for the IMAX theatre, Melbourne are completed at the Head office in Sydney.

Imax technology premiered in Osaka, Japan in 1970 and the first permanent IMAX projection system was installed at Ontario Place¡¦s Cinesphere in Toronto in 1971. In March 1994 Brad Wechsler, Rich Gelfond and Wasserstein Parella Partners finalised the sale from the original partners IMAX was taken public on NASDAQ, which enabled IMAX to capitalise and take advantage of growth opportunities.

There are currently over 220 IMAX affiliated theatres in 30 different countries. Just like the IMAX theatre in Melbourne, approximately 50 percent of all IMAX theatres are located in institutional venues (i.e. Museums). More than 100 of these theatres are equipped with IMAX 3D technology.

The IMAX experience is designed to put you right where the action takes place. In such a way that no ordinary cinema experience can by drawing the viewer in with images and sounds with intensity that the viewer can almost feel. The Imax experience is designed to fill the viewers peripheral vision to give the impression of actually being there. There are currently more than 140 films in the diverse large format film library.

The IMAX theatre in Carlton uses a 70mm film with 15 perforations, which is ten times

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