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Ikea vs. Disney

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Ikea vs. Disney
COMPARISION BETWEEN
IKEA, A MANUFACTURING FIRM
AND
DISNEY, A SERVICE FIRM

Table of Contents
INTRODUCTION 2
DISNEY THEME PARKS 2
IKEA 2
Typology of operations and Comparison of 4 V’s 3
PURPOSE OF RESEARCH 4
EVALUATION OF COMPETATIVE ADVANTAGES 4
DISNEY theme parks 4
IKEA 4
EVALUATION OF OPERATION STRATEGY 5
DISNEY THEME PARK 5
DISNEY THEME PARKS MARKET REQUIREMENTS PERSPECTIVE 6
IKEA 6
IKEA MARKET REQUIREMENTS PERSPECTIVE 6
COMPARISON OF COMPETITIVE FACTORS BASE UPON 7
PERFORMANCE OBJECTIVES 7
Comparison of Polar Diagrams of two firms: 8
CONCLUSION 8
Competitive factors through the management of Process Design 9
DISNEY THEME PARKS 9
IKEA 9
Comparison 9
Competitive factors through the management of Supply Chain 10
DISNEY THEME PARKS 10
IKEA 11
COMPARISON 11
Competitive factors through the management of Capacity 11
DISNEY THEME PARKS 11
IKEA 12
Comparison 12
Competitive factors through the management of Human Resources 13
DISNEY THEME PARKS 13
IKEA 13
Comparison 13
Competitive factors through the management of Innovation 14
DISNEY THEME PARKS 14
IKEA 14
Comparison 14
Competitive factors through the management of Quality 15
DISNEY THEME PARKS 15
IKEA 15
Comparison 15
CONCLUSION OF RESEARCH 16
REFERENCES 17
APPENDIX-1 18
APPENDIX-2 18
APPENDIX-3 18

INTRODUCTION
DISNEY THEME PARKS
Disney is a multinational group in the leisure and tourism industry, which owns and operates many themes parks across the world .A theme park’s operations combine various traditional services: attractions, live entertainment, cinemas and discotheques, as well as hotels, restaurants, transport and traffic flow management , shops, conference centres, cleaning, security, etc. all operations in Disney follow the input-transformation-output process model. As it is illustrated bellow, the majority of operations in Disney theme parks as a Service Firm are on Customer satisfaction and customer processing.

IKEA
IKEA is international home


References: Imaoka Z., ‘Understand Supply chain Management through 100 words’, [online] http://www.lean-manufacturing-japan.com/scm-terminology/push-pull-manufacturing.html [Accessed 21 November, 2008] Jones P., Robinson P http://www.enotes.com/management-encyclopedia/order-winning-order-qualifying-criteria [Accessed 28 November, 2008] http://www.geocities.com/TimesSquare/1848/ikea.html [Accessed November, 2008] http://www.ikea.com [Accessed November, 2008] http://www.trainingpressreleases.com/newsstory.asp?NewsID=312 [Accessed November, 2008] Customer processing (25%) IKEA is a strongly customer-orientated company that pays attention to the consumer needs and desires and consequently changes its product range and services. (Kerry Capell, Business Week, November 2005).
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