Ikea Vision

Topics: IKEA, Ready-to-assemble furniture, Småland Pages: 3 (883 words) Published: December 16, 2010
The IKEA vision is "To create a better everyday life for the many people."
 Our business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." the IKEA concept is based on the market positioning statement. "We do our part" focuses on our commitment to product design, consumer value and clever solutions. By using inexpensive materials in a novel way and minimising production, distribution and retail costs, our customers benefit from low prices.

the IKEA product range is developed to be extensive enough to have something that appeals to everyone and to cover all functions in the home. The products are modern not trendy so they are practical enough for everyday use.

IKEA is the home furnishing specialist. IKEA products are functional and appealing, and enable many people to improve their home life through practical solutions to everyday problems. low price is not appealing unless it represents good value for money. This is where IKEA is able to make a real difference. IKEA is committed to having a good relationship with our suppliers and so we are able to purchase good quaility, economically produced designs that are bought in bulk to keep costs down. By making all our furniture flat packed we cut down on transportation and assembly costs. convenient shopping

The IKEA store offers "everything under one roof", most of it available for immediate take-away. IKEA offers service where you need it, but allows customers to make most of the decisions themselves. This means that we need to make it easy to choose the right products by displaying them correctly, describing them accurately and having a simple returns policy.

a day out for the whole family
IKEA aim to look after our customers by planning for their needs. Not only do we provide inspiration and ideas, but we also encourage people to touch, feel and use the products on display to see how they...
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