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When customers shop for products, they often have a number of different retailers with various business models to choose from. At the two extremes of the spectrum are specialty stores that only sell products within a given category and general retailers, or department stores, which sell a much wider range of goods. Specialty stores have certain advantages for owners and customers, but they also pose possible drawbacks.
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One of the key benefits of a specialty store is its focus on a single class of products. This gives owners and employees a chance to develop expertise and a reputation for knowledge and selection within the store 's defined specialty. A specialty store can carry more goods within its chosen category, drawing enthusiasts who can 't find what they want specifically at a general retailer. Specialty stores also become gathering places for enthusiasts, especially if owners organize special events and product demonstrations.
Lack of Variety
By definition, specialty stores lack variety. While they may sell many different specific products, they all fall into a single category or classification. This means that shoppers are only likely to come to the store when they have interest in the type of products it sells. This is a contrast to department stores, which can draw customers in with one type of product and expose them to many other types of products while they shop. Specialty stores can be less convenient than general retailers, driving customers to one-stop options if they are available locally.
Related Reading: Advantages & Disadvantages of Learned & Unlearned Employees
Staffing
Specialty stores have an advantage when it comes to staffing and training. Employees only need to know or learn about one type of merchandise. For example, a sporting goods store can employ sales staff with backgrounds in team sports