IKEA Group An Ethical Communication Analysis
IKEA Group
An Ethical Communication Analysis
Sha Ma
Ethical Issues in Organization Communication
October 20, 2013
Background information on the organization IKEA is an International furniture company, which has 298 stores in 26 countries. IKEA was founded in 1947. The key player and founder of IKEA is Ingvar Kamprad. The International Headquarters of IKEA are located in Delft, Netherlands. IKEA was the first retailer in its field to establish stores in all of Europe, North America, Asia, and the Middle East. IKEA’s vision is “To create a better everyday life for the many people”, and its business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. So, IKEA use a different business model that customer can buy their furniture at their store, deliver and assemble the furniture by themselves, which can low the price as much as possible. IWAY Standard is IKEA’s code of value. IWAY Standard including IKEA’s business ethic, how they treat the employees, protect environment and their social responsibility.
(Source from: http://www.ikea.com/ms/en_US/about-the-ikea-group/index.html)
External stakeholder ethical communication analysis As IKEA’s mission state, IKEA try to keep the price as low as possible, and provide affordable furniture. As a matter of fact, many customers enjoy IKEA’s modern design and low price. “ I love IKEA’s design, it is so young and fashion, and because the price is very low, even I am just a student I can afford the brand new furniture in my house,” said Lisa Xiao. IKEA also tried to provide more service for their customers. To lower the price, most IKEA’s store are far from the city, to convenient the clients, IKEA offer food courts in their store. What is more, IKEA added paid service, which means if you do not want to assemble
An Ethical Communication Analysis
Sha Ma
Ethical Issues in Organization Communication
October 20, 2013
Background information on the organization IKEA is an International furniture company, which has 298 stores in 26 countries. IKEA was founded in 1947. The key player and founder of IKEA is Ingvar Kamprad. The International Headquarters of IKEA are located in Delft, Netherlands. IKEA was the first retailer in its field to establish stores in all of Europe, North America, Asia, and the Middle East. IKEA’s vision is “To create a better everyday life for the many people”, and its business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. So, IKEA use a different business model that customer can buy their furniture at their store, deliver and assemble the furniture by themselves, which can low the price as much as possible. IWAY Standard is IKEA’s code of value. IWAY Standard including IKEA’s business ethic, how they treat the employees, protect environment and their social responsibility.
(Source from: http://www.ikea.com/ms/en_US/about-the-ikea-group/index.html)
External stakeholder ethical communication analysis As IKEA’s mission state, IKEA try to keep the price as low as possible, and provide affordable furniture. As a matter of fact, many customers enjoy IKEA’s modern design and low price. “ I love IKEA’s design, it is so young and fashion, and because the price is very low, even I am just a student I can afford the brand new furniture in my house,” said Lisa Xiao. IKEA also tried to provide more service for their customers. To lower the price, most IKEA’s store are far from the city, to convenient the clients, IKEA offer food courts in their store. What is more, IKEA added paid service, which means if you do not want to assemble