ikea global strategy case study
ENTREPRENEURSHIP BUS 312
ASSESMENT 1 (Weight 10%)
Date set: 15.09.2013 (Group A), 16.09.2013 (Group B)
Hand in Deadline: 06.10.2013 (Group A), 07.10.2013 (Group B)
Environmental scanning of UAE for identifying the scope for new venture
When searching for an entrepreneurial venture it is important to recognize that the discovery is not a result of random actions, it is a structured process that is based on solid observations about how to do something better and different.
Step1-Analyze the following environmental factors of UAE:
Social factors
Technology factors
Economical factors
Environmental factors
Political factors
Legal factors
Step-2 Development of new venture:
On the basis of your PESTEL analysis identify and define the business venture which you aspire to start. The types of Business ventures possible in UAE are as follows for your help.
New product or service: This is the type of new venture strategy that most people think of first, but it also involves the most innovation, creativity and time.
Parallel Competition: Do what others are doing; only, do it better.
License: Thoroughly research the licensing, purchase price, and obligations including royalties.
Geographic Transfer: Look for successful businesses in other cities or countries and bring the product or service to your own region before someone expands.
Develop a network for supplier: figure out the strategies for how to do with profit.
Buy a Business: This strategy requires systematic searching for the right opportunity: confirm that there is adequate cash flow and that the price reflects the cost of asset acquisition and a reasonable premium for profitability and goodwill.
Step 3: Name your Business Venture and define the following:
The Vision of your Organization
The Mission of your Organization
The Objectives of your Organization.
Regardless of the method used to uncover an exciting new venture opportunity, the real work has just begun. You now have the task of
ASSESMENT 1 (Weight 10%)
Date set: 15.09.2013 (Group A), 16.09.2013 (Group B)
Hand in Deadline: 06.10.2013 (Group A), 07.10.2013 (Group B)
Environmental scanning of UAE for identifying the scope for new venture
When searching for an entrepreneurial venture it is important to recognize that the discovery is not a result of random actions, it is a structured process that is based on solid observations about how to do something better and different.
Step1-Analyze the following environmental factors of UAE:
Social factors
Technology factors
Economical factors
Environmental factors
Political factors
Legal factors
Step-2 Development of new venture:
On the basis of your PESTEL analysis identify and define the business venture which you aspire to start. The types of Business ventures possible in UAE are as follows for your help.
New product or service: This is the type of new venture strategy that most people think of first, but it also involves the most innovation, creativity and time.
Parallel Competition: Do what others are doing; only, do it better.
License: Thoroughly research the licensing, purchase price, and obligations including royalties.
Geographic Transfer: Look for successful businesses in other cities or countries and bring the product or service to your own region before someone expands.
Develop a network for supplier: figure out the strategies for how to do with profit.
Buy a Business: This strategy requires systematic searching for the right opportunity: confirm that there is adequate cash flow and that the price reflects the cost of asset acquisition and a reasonable premium for profitability and goodwill.
Step 3: Name your Business Venture and define the following:
The Vision of your Organization
The Mission of your Organization
The Objectives of your Organization.
Regardless of the method used to uncover an exciting new venture opportunity, the real work has just begun. You now have the task of