Ikea Csr
| | | | | IKEAMGT301 CSR
Case Study Report | |
Table of Contents
Executive Summary 1 Introduction 2 Company History and Overview 3 Vision, Objective and Values 4 Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice 22 Conclusion 23
Bibliography 24
Appendix 26
IKEA
MGT301 CSR
Case Study Report
Executive Summary
The purpose of this report is to provide an overview of IKEA as an organization and the issues and criticism in which it has been involved. I will be assessing IKEA and analyzing why and how it has decided to address criticism and scandals through Corporate Social Responsibility (CSR), assessing its application of CSR to the issues at hand.
The public response to IKEA’s CSR actions will also be analyzed, together with cultural changes within IKEA and what drove the cultural shift.
The final part of the report will evaluate the strategic CSR policies implemented by IKEA assessing their effectiveness and whether their CSR practice has helped the organization achieve its goals and objectives.
Introduction
Corporate Social Responsibility (CSR) is a company’s commitment to be accountable to its stakeholders, in relation to how it aligns its values and behaviour with the expectations and needs of stakeholders.
Through CSR organizations manage the economic, social and environmental impacts and performance of their operations to maximize the benefits and minimize risks; CSR also allows for a more transparent business practice which is based on ethical values, compliance with legal requirements and respect for people, communities and the environment.
CSR is very important because it influences every aspect of an organization’s operations. (Werther
Case Study Report | |
Table of Contents
Executive Summary 1 Introduction 2 Company History and Overview 3 Vision, Objective and Values 4 Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice 22 Conclusion 23
Bibliography 24
Appendix 26
IKEA
MGT301 CSR
Case Study Report
Executive Summary
The purpose of this report is to provide an overview of IKEA as an organization and the issues and criticism in which it has been involved. I will be assessing IKEA and analyzing why and how it has decided to address criticism and scandals through Corporate Social Responsibility (CSR), assessing its application of CSR to the issues at hand.
The public response to IKEA’s CSR actions will also be analyzed, together with cultural changes within IKEA and what drove the cultural shift.
The final part of the report will evaluate the strategic CSR policies implemented by IKEA assessing their effectiveness and whether their CSR practice has helped the organization achieve its goals and objectives.
Introduction
Corporate Social Responsibility (CSR) is a company’s commitment to be accountable to its stakeholders, in relation to how it aligns its values and behaviour with the expectations and needs of stakeholders.
Through CSR organizations manage the economic, social and environmental impacts and performance of their operations to maximize the benefits and minimize risks; CSR also allows for a more transparent business practice which is based on ethical values, compliance with legal requirements and respect for people, communities and the environment.
CSR is very important because it influences every aspect of an organization’s operations. (Werther
Bibliography: * GreenBiz Staff. 2007. Lego and IKEA Most-Respected Companies Worldwide, Study Finds, Available: http://www.greenbiz.com/news/2007/05/24/lego-and-ikea-most-respected-companies-worldwide-study-finds (accessed 02 February 2011) * Gronvius, P., Lernborg, C.M. 2009. IKEA and CSR: Like Hand in Glove? Available: http://arc.hhs.se/download.aspx?MediumId=656 (accessed 02 February 2011) * IKEA. 2009. IKEA Sustainability Report 2009, Available: http://www.ikea.com/ms/en_AU/about_ikea/pdf/sustainability-report-au-10.pdf (accessed 03 February 2011) * IKEA. n.d., Facts & Figures, Available: http://www.ikea.com/ms/en_AU/about_ikea/facts_and_figures/index.html (accessed 02 February 2011) * IKEA. n.d., History, Available: http://www.ikea.com/ms/en_AU/about_ikea/the_ikea_way/history/index.html (accessed 02 February 2011) * Nattrass, B., Altomare, M. 1999. The Natural Step for Business: Wealth, Ecology and the Evolutionary Corporation, New Society Publishers, Gabriola Island * Swedish Institute Available: http://www.sweden.se/upload/Sweden_se/english/factsheets/SI/SI_FS2_CSR/FS2-CSR-low-resolution.pdf (accessed 01 February 2011) * The Natural Step Available: http://www.naturalstep.org/it/usa/ikea (accessed 05 February 2011) * Werther, W.B., Chandler, D