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Smart Innovation and Sustainability of IKEA

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Smart Innovation and Sustainability of IKEA
SMART INNOVATION AND
SUSTAINABILITY OF IKEA
GROUP 3

Outline
Review from Midterm
Excerpt of IKEA

SWOT of IKEA
IKEA Business Model
IKEA Network
IKEA Innovation

IKEA Niche Market
IKEA Sustainability Strategy
IKEA Products
The Use of Technology in IKEA

compare with IKEA and Wal-Mart
Conclusion

Excerpt of IKEA (1/3)
1943 IKEA established 1948 Furniture
Business,
Catalogue
Published
1956 Self
Assembly
Furniture

1975 Baby
Boom, New
Customers more sofas 1973 IKEA Rapid
Expansion, Introduce
Particle Board

1958 1st Ä lmhult
Store

1968 1st
Computer
64Kb memory

1965 1st Store in Norway &
Stockholm,
Restaurant

1965 Self
Service &
Pickup

1976 North
America &
Canada
Expansion
1979 The Billy bookcase is born

1982 IKEA committed to Charity

Excerpt of IKEA (2/3)
1984 Excellent
Swedish Design
Award

1991
SWEDWOOD
become IKEA group 1995 IKEA PS Series,
Designer free to adjust, parameters set 1985 IKEA Enters
U.S.

1989 Assign
Environmental
Manager

1997 IKEA enters internet, IKEA
Children Launched

1988 Develop IKEA
Workshop,
International
Retailer (25%)

1998 IKEA enters
China

1987 IKEA enters U.K.

2000 IKEA enters
Russia, IWAY

1985 New organization “IKEA at Work”

1986 Day to day control: Andres
Monberg

Excerpt of IKEA (3/3)
2006 IKEA enters Japan,
Renewable
Energy

2020 People, Planet,
Positive Sustainability

2008 IKEA enters S&SE
Asia, 22.8% FSC
Certified Wood

2015 More renewable green energy investment

2010 IKEA set 5 years goal

2011 Ware-Store energy efficiency increased 3%, 40%
Managers are women

S

SWOT of IKEA

1. A strong global brand which attracts key customers
2. Vision to create better world for many people

W

1. Size and scale of its global business hard to control standard & quality

2. IKEA needs to differentiate its product from competitors 3. Strong concept of wide range products


References: IKEA excerpt and timeline (2012). Retrieved 09/06/2013, from: http://danielromo.wordpress.com/2012/02/02/excerpt-from-ikea-timeline-1931-2010/  More Bang to the Innovation Buck (2012)
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