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ikea
Background Information: IKEA

IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture (such as beds, chairs, and desks), appliances, and home accessories. As of January 2008, the company is the world's largest furniture retailer.

IKEAis the world’s most successful mass-market retailer, selling Scandinavian-style home furnishings and other house goods in 230 stores in 33 countries and hosting 410 million shoppers per year.

IKEA offers a comprehensive range of well-designed, functional home furnishing products at affordable prices. This is what the IKEA brand is famous for. With strong product development and manufacturing in mass quantity, IKEA is able to provide people with not only affordable furniture but of functionality and aesthetic appeal. Anyone can make good-quality products at a high price, or poor-quality products at a relatively low price. In order to manufacture quality products at low prices, there IKEA develops needs to be a need to methods that are both cost-efficient, cost-effective and innovative. This is what IKEA have been doing since its beginnings in Småland, Sweden. They maximise the use of raw materials and also production adaptation, while meeting people's needs and preferences meant that IKEA’s expenses will always be low. The IKEA way of doing things is to pass these savings in cost on to the customers.

Background Information : Poh Tiong Choon (PTC)
Poh Tiong Choon Logistics limited was founded in 1950 as an owner/operator transport company. Over the years, the company grew together with the country and its clients to be one of Singapore’s largest homegrown logistics companies.
PTC is one of the largest transport provider in Asia logistics industry providing services relating to land transportation, warehousing, bulk cargo handling, container services, equipment renting, leasing and general contracting.

Poh Tiong Choon Logistics Limited, together with its

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