ikea
Marketing Research
Wal-Mart
Shan Li
2012.11.10
Wal-Mart Marketing Research
Wal-Mart was launched in Arkansas in 1962 by Sam Walton. With 40 years development, Wal-Mart has become America’s largest private employer and the world’s largest retail chain enterprise. At present, Wal-Mart has opened more than 8000 stores in 15 countries, with 53 brands. It owns 2100 thousand employees. Nearly 200 million persons visit this store every week. Wal-Mart aims to help customers to save money. Also, the Wal-Mart provides good services to their customers. Then, Wal-Mart implements that “one-stop” shopping new concept. Customer can buy all products they need with shortest time. That is why Wal-Mart can attract more modern customers. According to my research on the website, I think now Wal-Mart need to take more efforts to concern their customer’s needs, because customers are main participant in the market. As a retailer, I mean Wal-Mart should analysis and understand customer’s behaviors. Through research, Wal-Mart can forecast market threat and identify opportunities and then can improve competition advantages.
Objectives:
Understand the personality of the Wal-Mart customers.
Identify threat and opportunity the Wal-Mart faces.
Explore which aspect is important for their customers.
Approach:
For Wal-Mart customers, it is divided into three main segments: “value-price shoppers” (New Venture Lab, 2012). (It means customers prefer to low price). “Brand aspirations” (New Venture Lab, 2012). (People who are infatuated with goods have the same name with brands), and “price-sensitive affluent” (New Venture Lab, 2012). (Customers who like deals). This
Wal-Mart
Shan Li
2012.11.10
Wal-Mart Marketing Research
Wal-Mart was launched in Arkansas in 1962 by Sam Walton. With 40 years development, Wal-Mart has become America’s largest private employer and the world’s largest retail chain enterprise. At present, Wal-Mart has opened more than 8000 stores in 15 countries, with 53 brands. It owns 2100 thousand employees. Nearly 200 million persons visit this store every week. Wal-Mart aims to help customers to save money. Also, the Wal-Mart provides good services to their customers. Then, Wal-Mart implements that “one-stop” shopping new concept. Customer can buy all products they need with shortest time. That is why Wal-Mart can attract more modern customers. According to my research on the website, I think now Wal-Mart need to take more efforts to concern their customer’s needs, because customers are main participant in the market. As a retailer, I mean Wal-Mart should analysis and understand customer’s behaviors. Through research, Wal-Mart can forecast market threat and identify opportunities and then can improve competition advantages.
Objectives:
Understand the personality of the Wal-Mart customers.
Identify threat and opportunity the Wal-Mart faces.
Explore which aspect is important for their customers.
Approach:
For Wal-Mart customers, it is divided into three main segments: “value-price shoppers” (New Venture Lab, 2012). (It means customers prefer to low price). “Brand aspirations” (New Venture Lab, 2012). (People who are infatuated with goods have the same name with brands), and “price-sensitive affluent” (New Venture Lab, 2012). (Customers who like deals). This