1) Looking at Ikeas challenges..
-low cost replacement for wood
- new sources of supply to support more store openings
Option: Fabricating material
Eco Friendly Substitute, still low cost… look a like
2) those countries match Ikeas target market
-standard of living
-known for stylish, low-cost
-other firms see Ikea as a threat and to compete and sustain they have developed new low cost furnishing EX. Martha Steward partnering with KMART
no decisions made without Comprad, in his 80s.. influence on culture and organization of IKEA
Keeping cost low
Finding the right resources, technology, material
Sticking with their brand and keeping it basic
will it be beneficial or bring about a dive
blurb about how ikea is going green and being eco friendly preventing deforestation enhance reputation
corp soc responsibility…..
In this case study, we have studied the internationally home furnishing retailer IKEA, which is the largest home furniture retailer in the world. The purpose of this case study is to analysis is IKEA’s a success sustainable? Ingvar Kamprad established IKEA when he was 17 years old in the rural southern Sweden, which has become the world’s biggest furniture company, famous for its stylish design, inexpensive and do-it-yourself assembly. IKEA is a privately- held internationally furniture products retailer that sells flat pack furniture, accessories, and bathroom and kitchen in their retail stores all over the world. Until 2010, IKEA had more than 310 stores worldwide in 38 countries and employs more than 127,000 people, most of them in the Europe, North America, Asia and Austria. However, with the time pass, the development of IKEA become slowly, only around 20 stores are opened in over the world. The greatest reason is the environmental challenge. Nowadays,...
Cited: "IKEA uses a staggering 1% of the world 's wood every year | Mail Online." Ryan Gorman.”Home | Mail Online”. N.p., n.d. Web. 29 Sept. 2013.
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