Ikea
Content Page
Executive Summary 4
Situational Analysis 5 Macro-Environment PESTLE Analysis 5
The SWOT Analysis 7 Strength (Internal) 7 Weakness (Internal) 7 Opportunity (External) 8 Threats (External) 8
TOWS Analysis 9 Maxi-Maxi Strategy (Strength-Opportunity) 9 Maxi-Mini Strategy (Strength-Threats) 9 Mini-Maxi Strategy (Weakness-Opportunities) 10 Mini-Mini Strategy (Weakness-Threats) 10
Objective 10 Marketing Strategy 10 Technology 11 New methods of food preparation 11 Return of Investment (ROI) 11
Analysis of threat using Porter’s 5 Forces: 12
The Marketing Mix 13 Product 13 Place 15 Price 15 Promotion 15
Conclusion 17
Reference 18
Appendix 20
Executive Summary
Grab-and-Go concept food kiosks are relatable to busy consumers as they often look for quick bites to satisfy their hunger. The team would be recommending an initiative by Old Chang Kee to introduce a value-set box that would serve to go beyond just a snack business for busy people to one that encourages bonding and get-together.
This report will also discuss how appropriate certain marketing theories can be used to better aid marketers in promoting their brand. Consumers assess all the Grab-and-Go food kiosks with growing trends and products before arriving on a purchasing decision. The Halal certification of Old Chang Kee puts them at an upper edge above its competitors, as it positions itself positively as a local delight food business for all Singaporeans.
In order to analyze the current situation of the market, the team utilizes the PESTLE analysis to assess the various macro-economic factors of the business, which includes political, economic, social, technological, environmental, and legal findings. The team then analyzes the company’s business with the SWOT analysis, before capitalizing on the strengths to overcome the threats and maximize the opportunities with the TOWS analysis.
Following that, the team starts on the objectives and marketing
Executive Summary 4
Situational Analysis 5 Macro-Environment PESTLE Analysis 5
The SWOT Analysis 7 Strength (Internal) 7 Weakness (Internal) 7 Opportunity (External) 8 Threats (External) 8
TOWS Analysis 9 Maxi-Maxi Strategy (Strength-Opportunity) 9 Maxi-Mini Strategy (Strength-Threats) 9 Mini-Maxi Strategy (Weakness-Opportunities) 10 Mini-Mini Strategy (Weakness-Threats) 10
Objective 10 Marketing Strategy 10 Technology 11 New methods of food preparation 11 Return of Investment (ROI) 11
Analysis of threat using Porter’s 5 Forces: 12
The Marketing Mix 13 Product 13 Place 15 Price 15 Promotion 15
Conclusion 17
Reference 18
Appendix 20
Executive Summary
Grab-and-Go concept food kiosks are relatable to busy consumers as they often look for quick bites to satisfy their hunger. The team would be recommending an initiative by Old Chang Kee to introduce a value-set box that would serve to go beyond just a snack business for busy people to one that encourages bonding and get-together.
This report will also discuss how appropriate certain marketing theories can be used to better aid marketers in promoting their brand. Consumers assess all the Grab-and-Go food kiosks with growing trends and products before arriving on a purchasing decision. The Halal certification of Old Chang Kee puts them at an upper edge above its competitors, as it positions itself positively as a local delight food business for all Singaporeans.
In order to analyze the current situation of the market, the team utilizes the PESTLE analysis to assess the various macro-economic factors of the business, which includes political, economic, social, technological, environmental, and legal findings. The team then analyzes the company’s business with the SWOT analysis, before capitalizing on the strengths to overcome the threats and maximize the opportunities with the TOWS analysis.
Following that, the team starts on the objectives and marketing