Ikea's Strategic Management
June 29
IKEA`s Strategic Management
2011
G1018935 G0925035 G 1010877 G0928430 G1010892
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
Jobeer Dahman Mohamed THIERNO Amr Adel Sally Sameer Yasmin Dahman
1
Table of content
Acknowledgement Abstract 1. Introduction
1.1. Furniture industry trends
2. 2. Ikea
2.1. 2.2. 2.3. 2.4. 2.5. 2.6. 2.7. Ikea background Current mission Goals Core competence Environment and corporate culture: Organization culture Ikea corporate social responsibilities
3. 3. Organizational structure and management
3.1. Ikea business strategy 3.1.1. Operations strategies 3.1.2. Ikea communication strategy 3.1.3. Ikea –organizing strategies 3.2. Managing supply chain
4. 4. Marketing strategy 5. 5. Ikea group strong financial growth for fiscal year 2010
5.1. 5.2. 5.3. 5.4. Liquidity ratios Assets management ratios Debt management ratios Profitability ratios
6. 6. Analysis
6.1. Ikea-internal factor analysis 6.1.1. Strengths 6.1.2. Weaknesses 6.2. Ikea-internal factor analysis summery (IFAS) 6.3. Ikea - external factor analysis 6.3.1. Opportunities 6.3.2. Threats 6.4. External factor analysis summery (EFAS) 6.5. Strategic factors analysis summery (SFAS) 6.6. Tows- metrics analysis 6.7. Porter‘s six forces model analysis for Ikea
7. 7. Recommendations 8. 8. Conclusion 9. 9. References
3 4 5 5 6 6 8 8 9 9 9 10 11 12 12 14 14 15 16 17 18 18 18 18 21 21 21 21 22 23 23 24 26 27 28 30 32 33 34
2
ACKNOWLEDGEMENT
We would like to extend our sincerest appreciation to our helpful Professor Dr. Siong-Choy CHONG, for giving us the opportunity to analyze IKEA deeply according to the basic knowledge which we got during the class. The supervision and support that he gave truly help the progression and smoothness of our analysis is much
IKEA`s Strategic Management
2011
G1018935 G0925035 G 1010877 G0928430 G1010892
[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]
Jobeer Dahman Mohamed THIERNO Amr Adel Sally Sameer Yasmin Dahman
1
Table of content
Acknowledgement Abstract 1. Introduction
1.1. Furniture industry trends
2. 2. Ikea
2.1. 2.2. 2.3. 2.4. 2.5. 2.6. 2.7. Ikea background Current mission Goals Core competence Environment and corporate culture: Organization culture Ikea corporate social responsibilities
3. 3. Organizational structure and management
3.1. Ikea business strategy 3.1.1. Operations strategies 3.1.2. Ikea communication strategy 3.1.3. Ikea –organizing strategies 3.2. Managing supply chain
4. 4. Marketing strategy 5. 5. Ikea group strong financial growth for fiscal year 2010
5.1. 5.2. 5.3. 5.4. Liquidity ratios Assets management ratios Debt management ratios Profitability ratios
6. 6. Analysis
6.1. Ikea-internal factor analysis 6.1.1. Strengths 6.1.2. Weaknesses 6.2. Ikea-internal factor analysis summery (IFAS) 6.3. Ikea - external factor analysis 6.3.1. Opportunities 6.3.2. Threats 6.4. External factor analysis summery (EFAS) 6.5. Strategic factors analysis summery (SFAS) 6.6. Tows- metrics analysis 6.7. Porter‘s six forces model analysis for Ikea
7. 7. Recommendations 8. 8. Conclusion 9. 9. References
3 4 5 5 6 6 8 8 9 9 9 10 11 12 12 14 14 15 16 17 18 18 18 18 21 21 21 21 22 23 23 24 26 27 28 30 32 33 34
2
ACKNOWLEDGEMENT
We would like to extend our sincerest appreciation to our helpful Professor Dr. Siong-Choy CHONG, for giving us the opportunity to analyze IKEA deeply according to the basic knowledge which we got during the class. The supervision and support that he gave truly help the progression and smoothness of our analysis is much
References: Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter Thompson, AA Strickland AJ & Gamble J 2005. Crafting and Executing Strategy (Fourteenth Edition), McGraw-Hill, New York, pp. C2-C32. Anonymous ¡¥IKEA strategy targets big/bigger/best stores¡¦, DSN Retailing Today; Nov 8, 2004; 43, 21; ABI/INFORM Global, p. 28 K. Kling and I. Goteman, 2003 ¡¥IKEA CEO Anders Dahlvig on international growth and IKEA¡¦s unique corporate culture and brand identity¡¦, Academy of Management Executive, Feb 2003, Vol. 17, WEB SITE: http://www.thetimes100.co.uk/case-study--swot-analysis-sustainable-business-planning--110-368-1.php http://www.IKEA.com/ms/en_US/about_IKEA/pdf/sustainability_Report_2010.pdf 38