Topics: Middle class, Household income in the United States, Target market Pages: 4 (1333 words) Published: December 13, 2012
The International House of Pancakes (IHOP) has worked extremely hard to get where they are today. The first IHOP that was created was in 1958 in a suburb of Los Angeles, CA. It wasn’t until 1960 when IHOP began to expand through franchising. Through a vision of franchising and a long-term program of unit renovations, and menu diversification, IHOP transformed itself from a struggling chain of pancake houses into a successful family dining restaurant; serving breakfast, lunch and dinner. Through IHOP’s hard work, they have become an American icon. Becoming an American icon was because of the focus on providing guests with delicious food, warm, genuine service, and clean surroundings at a great value. IHOP has been built upon the strength of franchisees, vendor partners and dedicated employees. The International House of Pancakes now provides many services including: take out orders, free WiFi, support of local hospitals and organizations, and they are open 24 hours, 7 days a week. These services must be satisfying customers with over 1,400 successful locations coast to coast. Amongst all these services, the internet has been accepted the most in all age ranges. Whether students come for late night study sessions, business people grabbing a cup of coffee with a client or seniors coming by to check their email

2.1 Market Summary
IHOP has the vision to the number one in family dining. Being number one has a lot of responsibility of being the best in class and leading in development, operations and marketing. It requires commitment of franchises and employees and strong leadership. IHOP has a good understanding of about competition in surrounding areas. They work side by side with customer’s needs and expectations. IHOP takes pride in their customer satisfaction by giving every guest an opportunity to give their feedback on every receipt. This gives an opportunity to build long term relationships and to acquire new and potential customers. IHOP takes every...
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