IDEO Case Study

Satisfactory Essays
Chapter 4: Marketing Excellence – The “IDEO” Case
1. Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products?
IDEO is successful because helps other companies to be successful. I think they put a lot of efforts in research and market analyzes to get a deep and detailed idea about what consumers really want and need. They use a broad and various set of research methods like customer observation, customer interviews, prototyping and also let people participate in the design process (usability tests at each development stage). To put the customer first is one of the key success factors nowadays to meet their needs and to be successful.
By designing products which consumers really want, IDEO guarantees sales. They also have an own research methods, for example the “human-centered research method”. By researching deeply, IDEO gathers detailed, accurate and precise information about customer´s needs. If you know and understand what consumers want, you can design a product that exactly meets their needs and will be highly accepted by consumers. Many companies don´t put consumers first and don’t ask them what they really want. That is why they get stuck. IDEO designs “from the outside in”.

2. In the end, IDEO creates great solutions for companies that then receive all the credit. Should IDEO try to create more brand awareness for itself? Why or why not?
IDEO should not try to create more brand awareness for itself. Its core business is to do market and customer research, design products for other companies and to consult them in a very specific niche. Brand awareness for the company itself is not needed because they are operating in a B-to-B area, not the B-to-C area.

You May Also Find These Documents Helpful

  • Good Essays

    Ideo Case Study

    • 653 Words
    • 3 Pages

    IDEO Case Study 1. IDEO has a flat organization; there are no formal titles, dress codes, organizational charts or permanent job assignments. The company is made up of project teams organized around IDEO's innovation process, which is focused on constant brainstorming and prototyping; where no idea is a bad idea, in the early stages of a project, and trial and error is an expectation on the journey to getting it right. The organization is driven by team collaboration and performance, built…

    • 653 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Ideo Case Study

    • 1546 Words
    • 7 Pages

    Case Study Analysis: IDEO Product Development The business model for IDEO began as an open-minded place to design, develop and manufacture new products. The last 20 years of proven product design driven by innovation has translated into profit margins for their clients and continuous refinement for IDEO’s process. IDEO pioneered “concurrent engineering” where design and engineering work together to produce aesthetically pleasing products that are also highly functional. This was different from…

    • 1546 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Ideo Case Study

    • 4085 Words
    • 17 Pages

    Product development firms like IDEO have invested time and effort in constructing methodologies and processes that make them succeed in every territory they venture in. IDEO is one of the largest and most successful product development firms that has contributed to many of the products that we take today for granted. Some of IDEO’s inventions include the first Apple mouth, Oral B Squish grip, Nike sunglasses, 25 feet mechanical whale and even medical equipment. IDEO has worked with a company called…

    • 4085 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Case Study -Ideo

    • 1022 Words
    • 5 Pages

    ASSIGNMENT 1 Harvard Business Review Case: IDEO 1. What industry does the IDEO company belong to, and how would you describe IDEO’s “value proposition” (what customers anticipate from IDEO’s services), in contrast to that of other competitors in that market space? (Please include a few other typical customers, and analyze differences in words or a table format). IDEO belongs to a new industry of design consultancies. IDEO is a global design firm that takes a human-centered, design-based…

    • 1022 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    IDEO Case Study

    • 853 Words
    • 4 Pages

    improve its efficiency and quality through practical inventions. IDEO was founded by David Kelly in 1991 and is one of the most influential product development firms in the world today. It uses design thinking to create products ranging from high tech equipment to the squishy handles that we find on our toothbrushes. They create up to 90 new products annually and are experts at applying the innovation process. 2. Culture of Innovation IDEO is guided by an innovative culture and they believe that being…

    • 853 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ideo Case Study

    • 2129 Words
    • 9 Pages

    EXECUTIVE SUMMARY IDEO, one of the world’s largest and most successful product design firms. IDEO is responsible for the development of 3Com's Palm V hand-held computer. The Palm V’s market success has ingnited mass competition in the hand-held computer industry. This increase in competition has a major 3Com competitor, HandSpring to approach IDEO to now design the competing VISOR product. Handspring's management wants the VISOR prototype to be designed and manufactured in less than half…

    • 2129 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Case Study Of IDEO

    • 1029 Words
    • 5 Pages

    Innovation is defined as the discovery of a new way in doing things to improve its efficiency and quality through practical inventions. IDEO is an innovation company that have designed many products ranging from high tech equipment to the squishy handles that we find on our toothbrushes today. Brainstorming is a simple but essential process that is highly valued by IDEO. The members of the team start by finding out key information of the product such as the background and its safety requirements, aimed…

    • 1029 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Ideo Case Study Report

    • 2073 Words
    • 9 Pages

    Case
Study
Report
 
 Introduction
 IDEO
is
a
design
and
innovation
consulting
firm
that
was
founded
in
1991
and
has
been
a
 successful
example
of
what
innovation
and
innovative
design
can
accomplish.

Its
Palm
V
 program
was
quite
successful
and
created
new
expectations
for
what
PDAs
could
look
like
and
 do,
while
maintaining
a
functional
simplicity.

Jeff
Hawkins
had
started
the
original
Palm
Pilot
 program
in
1996
and
found
enthusiastic
acceptance
among
consumers.

Senior
project
leader
 De…

    • 2073 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Ideo Case

    • 421 Words
    • 2 Pages

    The case is about a business project between IDEO, one of the world’s biggest product development firms, and Handspring, a newly formed PDA manufacturer. In order to attract a big volume of customers, Handspring requested for a product which can be ready for holiday season and is offered at a competitively low price. However, this appeared as a problem to IDEO as the time and price pressure may force the company to give up its legendary operating manners. In order to be a competitive player,…

    • 421 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Abstract This report is based on a case presented by Harvard Business School, titled “IDEO Product Development.” The goal of this report is to examine whether an engineering design company, IDEO, should have requested more time to complete a design for a Personal Data Assistant (PDA) that was to be called the Handspring Visor. The key events take place between March 1996 and September 1999. IDEO is an unconventional Silicone Valley based company, and the hiring company was the then newly formed…

    • 4900 Words
    • 20 Pages
    Best Essays