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Identify Marketing Opportunities

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Identify Marketing Opportunities
Marketing Report May 2013
Claire Della Marta
Identify Marketing Opportunities

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Table of Contents

Introduction Background

SWOT Analysis Strengths Weaknesses Opportunities Threats

BCG & GE Model BCG Model & Analysis GE Model & Analysis

S.M.A.R.T Specific Measurable Achievable Time Frame

Strategies & Tactics Strategy 1 Tactic 1 Tactic 2 Tactic 3 Strategy 2 Tactic 1 Tactic 2 Tactic 3
Risks
Risk Assessment Guide

Script Objectives Expected Outcomes Definition of any Risks Changes to the company Viability of changes to the company

Appendices
Appendix A – Opportunities Ranking Analysis
Appendix B – BCG Model
Appendix C – GE Model

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Introduction

Background

Office Break Ltd was established 20 years ago by four friends in the grocery industry who saw an opportunity in delivering ingredients to offices and factories in the Sydney metropolitan area.

Office Break Ltd is an ingredients supplier to the Commercial Office and Factory Market. They supply coffee, tea, biscuits, sugar, disposable cups and other miscellaneous tearoom items required by an organisation for its employees. From humble beginnings the business has steadily grown with its best growth in turnover coming from plans implemented in 2010. The business continues with the same managing partners, Huey and Luey and a staff of 16 full time employees.
Office Break Ltd is still a service industry. The essential service measure has not changed since the last management review in 2010. It is still all about product variety and prompt and error free delivery.

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S.W.O.T Analysis for Office Break Ltd

STRENGTHS * Office Break has the most efficient sales representatives in the market, which helps us increase sales. * With an increased advertising

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