Description of the selected organisation
(Sony Corp. History and introduction)
Sony Corporation is engaged in the development, design, manufacture, and sale of electronic equipment and devices, as well as game consoles and software. It is also engaged in the production and distribution of motion picture, home entertainment, television products, and recorded music. Further, Sony is also engaged in the financial services businesses, including insurance operations through their Japanese insurance subsidiaries and banking operations through a Japanese Internet -based banking subsidiary. Sony ‘s primary manufacturing facilities are located in Asia. They have a broad sales network, registered in approximately 200 countries and territories. Primarily, Sony ’s products are marketed in Japan, the United States, and Europe. Sony has a history of more than 60 years. In 1946 in Nihonbashi, Tokyo, Masuru Ibaka and Akio Morita founded a company called Tokyo Telecommunications Engineering Corporation, also known as Totsuko, with start - up capital of 190,000 yen fo r the research and manufacture of telecommunications and measuring equipment.
(Sony, 2010) With branches all over the world and with an annual revenue about 68.39 billion US dollars, it can be considered as a huge company. The company's headquarters are situated in Shinagawa, Tokyo. It is one of the leaders in the field of electronic equipment, communication and information technology (IWALOM LIMITED, 2010). After moving their head office and factory to Shinagawa, Tokyo, they successfully produced and launched a power megaphone and completed the first magnetic tape recorder prototype that was produced and launched in early 1950 and called the G-Type. In the early 1950’s Ibaka traveled to the United States and came across Bell Labs’ invention of the transistor. He negotiated with Bell to license the transistor technology to his company intending to apply it to communications, while most American companies were looking for military applications. In 1955 they launched Japan’s first transistor radio, the TR-55. While they were not the first to produce the transistor radio, they were the first to make it commercially successful as the product took off in Canada, Australia, the Netherlands and Germany as well as within Japan and continued to be a good seller till the sixties. In 1957 Totsuko produced the TR-63 model, the smallest transistor radio in commercial production at the time, which was a worldwide success, ultimately cracking open the American market and launching the new industry of consumer electronics. One year later, in January of 1958, they changed the company Description of the elements of macro environment.
An organization’s macro environment consists of nonspecific aspects in the organization surrounding that have the potential to affect the organization’s strategies. When compared to a firm’s task environment, the impact of macro environment variables is less direct and the organization has a more limited impact on these elements of the environment. Macro environmental variable include socio-cultural, technological, political – legal, and economic. A firm considers there variable as part of its environment scanning to better understand the threats and opportunities created by the variable and how strategic plans need to be adjusted so the firm can obtain competitive advantage.
Socio – Cultural Factors
The socio-cultural dimensions of the environment consist of lifestyles, and values that characterize the society in which the firm operates. Socio – cultural components of the environment influence the ability of the firm to obtain resources, make its goods and services, and function within the society. Socio – cultural factors include anything within the context of society that has the potential to affect an organization. Population demographics, rising educational levels, norms and values, and attitude toward social responsibility are examples...
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