Identify and evaluate marketing straragies

Table of Contents 1,2
Basic details…………………………………………………………………3
Introduction…………………………………………………......................4
1. Dell Products and Services……………………………………………..4
➢ Mobility…………………………………………….......................4
➢ Desktop PCs………………………………………………………..5
2. Features of Dell’s……………………………………………................5
3. Dell’s Unique Selling Point…………………………………………….6
4. Dell’s Strategy……………………………………………………………6
5. Definition of 'Return on Investment - ROI'…………………………..7
6. External Threats and Internal Weaknesses of Dell’s……………………………...7
➢ Internal Weaknesses……………………………………………………….8
➢ External Threats…………………………………………………………..8
➢ Three External Threats to Dell……………………………………..8
7. Internal Systems Planning Process…………………………………….8
8. Environment Scanning…………………………………………………..9
➢ Four Ways to do Environmental Scanning………………………..9
• Social Scanning………………………………………………10
• Technology Scanning……………………………………….10
• Economic Scanning…………………………………………..10
• Environmental (Ecology) Scanning………………………. 10
9. Qualitative vs. Quantitative Research……………………………….11
➢ Qualitative……………………………………………………………11
• Qualitative Research…………………………………………11
➢ Quantitative………………………………………………………….11
• Quantitative Research……………………………………….12
10. Australian Bureau of Statistics………………………………………12
11. A Business Opportunity………………………………………………13
12. Business Threat………………………………………………………..14
13. Pareto Principle Means……………………………………………..15
14. True or False…………………………………………………………..15
15. Ansoff’s matrix………………………………………………………..16
16. Break –even analysis: calculate the break –even point............17 for ice -cream sales.........................................................................17

ASSESSMENT TASK – 2

Introduction
Dell Inc. is a privately owned multinational computer