Identify and Evaluate Marketing Opportunities
BSBMKG 501B
IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
JISOO PARK
Cotton on- Australian based clothing retailer
Profile
The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide, with a further 20 stores planned for the 05/06 financial year.
Primarily, Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the design and timing of product released to the retail outlets.
Our mission is to become the most innovative and responsive brand within our market without compromising the values that have made us what we are today.
Cotton on pride themselves on making our customer feel and look fashionable without the guilt of spending excess dollars — fashion should be fun, affordable and updated weekly.
Cotton On represents huge value for money — leading fashion at affordable prices.
As a corporation Cotton On abides by the following Code of Conduct: * respect human rights and local laws * do not hire underage workers or use forced labor * respect the environment * ensure the safety of all * treat employees with respect and equality, free from discrimination, and award their efforts * uphold management responsible for their actions.
Market analysis
Market background
An important factor of the Cotton On success story has been the strength and commitment from their people to maintain and improve the standard of their products and the service to their customers. When customers visit Cotton On, they are not just walking into a store; they are entering a brand.
The identity of Cotton On in the market is based on the quality of the product, how fashionable and affordable casual clothes. For them to uphold this, the product team are constantly open to the elements to emerging local and overseas trends that reflect the lifestyle of their customers.
Their product
IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
JISOO PARK
Cotton on- Australian based clothing retailer
Profile
The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide, with a further 20 stores planned for the 05/06 financial year.
Primarily, Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the design and timing of product released to the retail outlets.
Our mission is to become the most innovative and responsive brand within our market without compromising the values that have made us what we are today.
Cotton on pride themselves on making our customer feel and look fashionable without the guilt of spending excess dollars — fashion should be fun, affordable and updated weekly.
Cotton On represents huge value for money — leading fashion at affordable prices.
As a corporation Cotton On abides by the following Code of Conduct: * respect human rights and local laws * do not hire underage workers or use forced labor * respect the environment * ensure the safety of all * treat employees with respect and equality, free from discrimination, and award their efforts * uphold management responsible for their actions.
Market analysis
Market background
An important factor of the Cotton On success story has been the strength and commitment from their people to maintain and improve the standard of their products and the service to their customers. When customers visit Cotton On, they are not just walking into a store; they are entering a brand.
The identity of Cotton On in the market is based on the quality of the product, how fashionable and affordable casual clothes. For them to uphold this, the product team are constantly open to the elements to emerging local and overseas trends that reflect the lifestyle of their customers.
Their product