Ict Module Level 3
INTRODUCTION In this research we have survey the product performance and buying behavior of coffee, which are drank by people of all ages. During this research we have interacted with people of all ages. After this research we came to know how people perceive coffee on the variables like price, amount, brand loyalty etc. We also came to know which particular brand of coffee is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much coffee they drink, whether they buy small or big cup.
Aim
1.The other objective is to know about the customer satisfaction associated with the product and the customer preferences and habits.
2.To increase customer satisfaction and recapture the market share by fulfilling the customer needs.
3.To study the factors affecting the consumption pattern.
Ethical considerations
1.I should have the permission of the people who you will be studying to conduct research involving them.
2. I don’t want to do anything that would cause physical or emotional harm to your subjects. This could be something as simple as being careful how you word sensitive or difficult questions during your interviews.
3. Objectivity against subjectivity in my research project is another important consideration. Be sure personal biases and opinions do not get in the way of this research and so that I give both sides a fair consideration.
4. When doing research, be sure I am not taking advantage of easy-to-access groups of people (such as all of my classmates in IFP) simply because they are easy to access. I’ll make my subjects based on what would most benefit my research.
Describe and justify your choice of sources for researching your Theme and describe and justify research methods used and any ICT resources used for collecting data for your Theme.
After I made the decision to do this themes, I took the feasibility and operability into my consideration. After sifting through a variety of
Aim
1.The other objective is to know about the customer satisfaction associated with the product and the customer preferences and habits.
2.To increase customer satisfaction and recapture the market share by fulfilling the customer needs.
3.To study the factors affecting the consumption pattern.
Ethical considerations
1.I should have the permission of the people who you will be studying to conduct research involving them.
2. I don’t want to do anything that would cause physical or emotional harm to your subjects. This could be something as simple as being careful how you word sensitive or difficult questions during your interviews.
3. Objectivity against subjectivity in my research project is another important consideration. Be sure personal biases and opinions do not get in the way of this research and so that I give both sides a fair consideration.
4. When doing research, be sure I am not taking advantage of easy-to-access groups of people (such as all of my classmates in IFP) simply because they are easy to access. I’ll make my subjects based on what would most benefit my research.
Describe and justify your choice of sources for researching your Theme and describe and justify research methods used and any ICT resources used for collecting data for your Theme.
After I made the decision to do this themes, I took the feasibility and operability into my consideration. After sifting through a variety of
References: Camarda, B. and Larson, M., et al. (1999) Using Microsoft Word 2000. Indianapolis: Que. Clarke, A. and Englebright, L. (2003) ICT. Leicester: NIACE. Coombes, H. (2001) Research using IT. Basingstoke: Palgrave. Creswell, J. (2009) Research design. Los Angeles: Sage. Malhotra, N. (2004) Marketing research. Upper Saddle River, NJ: Pearson/Prentice Hall. Mcniff, J. and Lomax, P., et al. (2002) You and your action research project. London: Routledge. Walliman, N. and Baiche, B. (2001) Your research project. London: Sage Publications.