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Icore Strategy Report

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STRATEGY

STRATEGY

TEAM #59

TEAM #59

On your side
On your side

Mission and Objectives
Mountain View Beverage Company: Mission Statement
At the Mountain View Beverage Company, we strive to be an industry leader in the soft-drink market, including fruit drinks, soda pop, ready-to-drink teas, and organic high-energy drinks. Our corporate image of being a friendly and sensible player in American business is made possible by our strong marketing program and our own bottling plants and distribution fleet. We are always attuned to the needs of local eateries, cafés, and coffee shops, as this is where we developed such a loyal customer base. As our customer base continues to grow and support us, we will be able to move our products into grocery and convenience stores. We will continue to expand our business so that our stockholders can remain pleased with our product quality and the company’s managerial vision, marketing plans, and operating efficiency. We will continue to supply our customers with beverages that are a healthy, vibrant source of drinking pleasure because at the Mountain View Beverage Company, we want to be “On Your Side” in today’s complex world.
Mountain View’s High Quality Objectives * Customer Satisfaction * Provide the highest quality of products and services to fulfill the needs of our customers * Find innovative ways to make healthier product alternative choices * Provide a superior friendly corporate image * To promote and inform a satisfying, healthy lifestyle

* Employee Satisfaction * Provide a quality and challenging work environment * Encourage both individual and group initiatives, cooperation, trust, and collaboration * Challenge individuals to be innovative * Embrace and respect the diversity of all individuals * Shareholder Satisfaction * Maintain high

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