Ice Fili
How attractive is the Russian ice cream market? How is it likely to evolve?
Market attractiveness refer to all the characteristics that contribute to the success of organizations within the market. Profitability is one and Exhibit 9 suggests profit margins for retailers and distributors are about 30% - 50%, and producers’ is about 15%. This is high in the Russian food industry where, the profitability in the confectionary industry was only 6% - 8%. The russian ice cream industry had about 300 companies in 2002. The largest domestic competitor, Ice Fili only had about 5% market share. The rest were shared among foreign competitors and small regional producers. There is no legal barrier to entry and exit except for the official standard (GOST)
Market attractiveness refer to all the characteristics that contribute to the success of organizations within the market. Profitability is one and Exhibit 9 suggests profit margins for retailers and distributors are about 30% - 50%, and producers’ is about 15%. This is high in the Russian food industry where, the profitability in the confectionary industry was only 6% - 8%. The russian ice cream industry had about 300 companies in 2002. The largest domestic competitor, Ice Fili only had about 5% market share. The rest were shared among foreign competitors and small regional producers. There is no legal barrier to entry and exit except for the official standard (GOST)