ice cream feasibility

Topics: Harshad number, Ice cream, Flavor Pages: 8 (452 words) Published: January 3, 2015
FEASIBILITY STUDY ON STARTING A NEW ICE CREAM OUTLET IN
BANGALORE WITH REFERANCE TO “DAIRY RICH”

OBJECTIVES:

TO STUDY ABOUT THE COUSTOMER INFLOW TO THE ICE CREAM OUTLETS.

TO STUDY ON EXISTING FLOVOURS & ITS POPULARITY AMONG COUSTOMERS.

TO STUDT ABOUT MARKETING STATERGIES ON GROWTH.

TO STUDY ABOUT MANPOWER REQUIRED FOR STAFFING.

TO STUDY ON INTRODUCING ADDITIONAL SUPPLIMENTS IN ICE CREAM OUTLET.

TO STUDY ABOUT THE COUSTOMER INFLOW TO THE ICE CREAM OUTLETS.

1) What is the age group who visit the outlet?
2 – 10 10 – 20 20 – 40 40 & above

2) What is the total number of guest inflow to the outlet?
20 – 40 40 – 60 60 – 90 90 & above

3) What is the percentage of guests visiting the outlet on daily basis? 10 – 20 % 20 – 30 % 30 – 40 % 40 – 50 %

4) What is the percentage of guests visiting the outlet during holidays? 10 – 20 % 20 – 40 % 40 – 80 % 80 - 100 %

5) What is the percentage of guests going back satisfied?
10 – 30 % 30 – 60 % 6 0 - 90 % 90 & above TO STUDY ON EXISTING FLOVOURS & ITS POPULARITY AMONG COUSTOMERS

1) What is the popularity of menu among the guests?
10 – 20 20 – 40 40 – 80 80 & above

2) Which are the most profitable item in the menu
Cones Cups Candy Family pack / Tubs

3) Which are the changes done in the menu previously?
New price list New Design New flavours. None

4) What is the percentage of profit gained by the current Menu? 20 – 40 40 – 60
60 – 90 90 & above

5) Which are the new flavours which are introduced in the market?

TO STUDT ABOUT MARKETING STATERGIES ON GROWTH.

1) What should be the medium for marketing
TV s Billboards
Newspaper Radios

2) What is the strategy to be used for publicity in market? Offer packages Discounts
Free gifts

3) What is the percentage of growth of the outlet?
15 – 20 % 20 – 40 % 40 – 70 % 70 % & above

4) What is the age group to be considered for popularizing the new product or flavour? 2 – 10 10 – 20 20 – 30 50 & above

5) When a product is lagging behind sales, what option is used? Discontinue sales Offers for promotion Change in packaging Advertisement

TO STUDY ABOUT MANPOWER REQUIRED FOR STAFFING.

1) What is the minimum number of employee required for staffing? 3 8
10 10 & above

2) What is the number of staff for performing different tasks? Billing Packing
Service Clearance

3) What are the usual working hours for the staff?
7 hrs 10 hrs 14 hrs part...
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