Ice Cream

Topics: Ice cream, Mars, Incorporated, Streets Pages: 4 (885 words) Published: March 18, 2015
ICE CREAM IN AUSTRALIA
24 Dec 2014

HEADLINES
Ice cream grows by 3% in value terms in 2014 and marginally slips in volume terms Two consecutive hot summers revives ice cream
Frozen yoghurt records the fastest current value growth of 12% in 2014 Unit prices of ice cream rise from A$7.02/kg in 2013 up to A$7.29/kg in 2014 Unilever Australia Ltd retains its leadership with 31% value share in 2014 Ice cream is expected to continue its strong growth with a value CAGR of 2% at constant 2014 prices over the forecast period

COMPETITIVE LANDSCAPE
Unilever Australia Ltd remained as the leading player in 2014, with 31% value share. Its share declined marginally in recent years, particularly in bulk dairy ice cream where it failed to produce an attractive premium brand to compete against Australasian Food Group’s Connoisseur brand. Instead the Streets brand appeals to older demographics who desire a simple traditional ice cream, an appeal that is gradually slipping. Unilever ranked third in bulk dairy ice cream, whereas it led multi-pack dairy ice cream and single portion dairy ice cream, dominating the latter with 62% value share, much of which comes from the Magnum brand.

Whilst Unilever is strongest in impulse ice cream, Australasian Food Group is the leading player in takehome ice cream with 30% value share. As Australian ice cream progressively shifted away from impulse ice cream and towards take-home ice cream, this has been to Australasian Food Group’s benefit, as its share mostly edged up over the last decade, from 24% value share in 2004.

© Euromonitor International 2015

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NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO)
Aldi Australia
Australasian Food Group Pty Ltd
Ben & Jerry's Homemade Holdings Inc
Gelativo Pty Ltd
Golden North Pty Ltd
Harry's Ice Cream Co
Maggie Beer Products
McCain Foods (Aust) Pty Ltd
Regal Cream Products Pty Ltd
Sanitarium Health Food Co, The
Unilever Australia Ltd
Weight Watchers...
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