Topics: Nutrition, Malnutrition, Uttarakhand Pages: 72 (15371 words) Published: November 30, 2013
Integrated Child Development Services (ICDS)
Operations Perspective


Submitted By
Prakash Kr. Thakur
Sanjay Mital
Punam Lama
Mohit Chaudhry

PGDM 2011-13

Integrated Child Development Services (ICDS) Scheme in Uttarakhand Operations Management Perspective

Group Members
Prakash Kr. Thakur
PGDM 2011-13
Sanjay Mital

Punam Lama

Mohit Chaudhry

1. The Operations Strategy of ICDS
a) Objectives, beneficiaries & services provided under ICDS
Government of India proclaimed a National Policy on Children in August 1974 declaring children as, "supremely important asset". The policy provided the required framework for assigning priority to different needs of the child. In pursuance of the same, Integrated Child Development Services (ICDS) programme was launched in India in the year 1975 seeking to provide an integrated package of services in a convergent manner for the holistic development of the child. ICDS today represents one of the largest programmes for early childhood development and it is the foremost symbol of country’s commitment to children. ICDS’ prime focus is at providing pre-school education on one hand and breaking the vicious cycle of malnutrition, morbidity, reduced learning capacity and mortality, on the other. The five objectives of ICDS are:- i. To improve the nutritional and health status of children in the age-group 0-6 years; ii. To lay the foundation for proper psychological, physical and social development of the child; iii. To reduce the incidence of mortality, morbidity, malnutrition and school dropout; iv. To achieve effective co-ordination of policy and implementation amongst the various departments to promote child development; and v. To enhance the capability of the mother to look after the normal health and nutritional needs of the child through proper nutrition and health education. Services: The above objectives are sought to be achieved through a package of six services provided at Anganwadi centres, comprising: i. Supplementary nutrition,

ii. Immunization,
iii. Health check-up,
iv. Referral services,
v. Pre-school non-formal education and
vi. Nutrition & health education.

b) How services are delivered-Mode of delivery:
The concept of providing a package of services is based primarily on the consideration that the overall impact will be much larger if the different services develop in an integrated manner as the efficacy of a particular service depends upon the support it receives from related services. The target group and functionaries responsible for service delivery are summarised in the table below:- Services

Target Group
Service Provided by
Supplementary Nutrition
Children below 6 years

Pregnant & Lactating Mother
Anganwadi Worker (AWW) and Anganwadi Helper
Children below 6 years:
Pregnant & Lactating Mother
Auxiliary Nurse Midwife /Medical Officer
Health Check-up*
Children below 6 years:
Pregnant & Lactating Mother
Auxiliary Nurse Midwife /Medical Officer /AWW
Referral Services
Children below 6 years:
Pregnant & Lactating Mother
Auxiliary Nurse Midwife /Medical Officer /MO
Pre-School Education
Children 3-6 years
Nutrition & Health Education
Women (15-45 years)
AWW/ Auxiliary Nurse Midwife /Medical Officer
*AWW assists ANM in identifying the target group.
The ICDS team comprises the Anganwadi Workers, Anganwadi Helpers, Mini Worker in small rural hamlets or urban wards, Supervisors, Child Development Project Officers (CDPOs) and District Programme Officers (DPOs). Anganwadi Worker, a lady selected from the local community, is a community based frontline honorary worker of the ICDS Programme. She is also an agent of social change, mobilizing community support for better care of young children, girls and women. Besides, the medical officers, Auxiliary Nurse Midwife (ANM) and Accredited Social Health Activist (ASHA) form a team with the ICDS...
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