IBM Strategies
Marketing strategies of IBM
Marketing Strategies of IBM
Introduction
This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm ' overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed in this study. Initially the proceedings are related to the importance and the use of information in successful marketing strategies by IBM. This is followed by a discussion on IBM marketing strategies in relation to its organisational strategy. The paper also makes an analysis of the application of IBM marketing strategies in global context. Lastly e-business strategies of IBM in the marketing domain are assessed.
Evaluation of marketing strategy of IBM
International Business Machines Corporation, better known as IBM, is a multinational IT company involved in the manufacture and retail of computer hardware and software applications, and IT consulting services. Employing the best talents in the industry, IBM is today the largest as well as the most profitable information technology employer in the world. Despite of the adverse economic conditions, the firm achieve a significant increase in its net revenue and income in 2008 compared to previous years.
This essay is an example of a student 's work
Well - devised and efficient marketing strategies have been the key to IBM ' global success. The company strongly believes that devising effective marketing strategies requires making appropriate decisions that can well enhance all kinds of competitive advantages and can create all kinds of new sources of value for the purpose of improving the organisational revenue growth. According to Luq Niazi, Leader of Strategy and Change at IBM, "when the leaders of an organisation
Marketing Strategies of IBM
Introduction
This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm ' overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed in this study. Initially the proceedings are related to the importance and the use of information in successful marketing strategies by IBM. This is followed by a discussion on IBM marketing strategies in relation to its organisational strategy. The paper also makes an analysis of the application of IBM marketing strategies in global context. Lastly e-business strategies of IBM in the marketing domain are assessed.
Evaluation of marketing strategy of IBM
International Business Machines Corporation, better known as IBM, is a multinational IT company involved in the manufacture and retail of computer hardware and software applications, and IT consulting services. Employing the best talents in the industry, IBM is today the largest as well as the most profitable information technology employer in the world. Despite of the adverse economic conditions, the firm achieve a significant increase in its net revenue and income in 2008 compared to previous years.
This essay is an example of a student 's work
Well - devised and efficient marketing strategies have been the key to IBM ' global success. The company strongly believes that devising effective marketing strategies requires making appropriate decisions that can well enhance all kinds of competitive advantages and can create all kinds of new sources of value for the purpose of improving the organisational revenue growth. According to Luq Niazi, Leader of Strategy and Change at IBM, "when the leaders of an organisation
References: Emerson, W.P. (1996) Building IBM: Shaping the Industry, Massachusetts Institute of Technology, USA. Gerst, Louis V. (2003) Who Says Elephants Can 't Dance? Leading a Great Enterprise through Dramatic Change. Harper Paperback Ham, A IBM Global Business Services, http://www-935.ibm.com/services/uk/index.wss/home [retrieved on 19th Nov. 2009] Kurtz, D Ries, A. and Trout, J. (2005) Marketing warfare, Pearson, UK. Rifkin, J. (2000) The Age of Access, Putnum Books, New York Rometty, Ginni (2001) Five marketing tips for the digital age. http://www.935.ibm.com/services/au/index.wss/ibvstudy/igs/a1006209?cntxt=a1005848 [retrieved on 19th Nov. 2009] Spooner, John G