Ibm Corp

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IBM Corp
Mission Possible
Antwan Buie, Regina Hailey, Cassandra Hayden, Valerie Wilson
Shorter University

Introduction
International Business Machines (IBM) Corporation is a worldwide supplier of advanced information processing technology, communication systems, services, and program products (IBM, 2012). The company creates business value for clients and solves business problems through integrated solutions that leverage information technology and deep knowledge of business processes. IBM solutions typically create value by reducing a client’s operational costs or by enabling new capabilities that generate revenue. These solutions draw from an industry-leading portfolio of consulting, delivery and implementation services, enterprise software, systems and financing (Burkett, 2013).
IBM has now embarked on the next generation of its transformation in which new capabilities and technologies like business analytics and cloud computing will drive performance. IBM primarily reinvests the benefits of its enterprise transformation initiatives in remixing its spending profile and resources to the higher growth, higher margin initiatives such as business analytics, Smarter Planet and cloud computing, in addition to improving profitability (Burkett, 2013).
Business Strategy Analysis
Despite the volatility of the information technology industry over the past decade, IBM has consistently delivered strong performance, with a steady track record of sustained earnings per share growth and cash generation. The company has shifted its business mix, exiting certain segments while increasing its presence in higher-value areas such as services, software and integrated solutions. As part of this shift, the company has acquired more than 140 companies since 2000, complementing and scaling its portfolio of products and offerings (Burkett, 2013).
IBM’s strategy of delivering high value solutions to enterprise clients has yielded consistent business results. Working with



References: Burkett, G (2013 January 23). IBM 's entrenched position leaves the     firm well-positioned to navigate a shifting IT landscape.     Retrieved March 19, 2013 from, Web site:     http://analysis.morningstar.com/analystreport/ar.aspx?t=IBM®ion=USA IBM (2012). 2012 Annual Report. Retrieved March 18, 2012 from ,     Web site:     http://www.ibm.com/annualreport/2012/bin/assets/2012_ibm_annual.pdf International Business Machines (2013, March 19)     Opinion. Retrieved March 19, 2013 from , Web site:     http://finance.yahoo.com/q/ao?s=IBM+Analyst+Opinion SEC (2013 January 30). IBM 8k Filing. Retrieved March 15, 2013     from , Web site:

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