Ibm’s Knowledge Management Proposal for the Ontario Ministry of Education

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| Case 1:Cognizant 2.0: Embedding community and knowledge into work processes | | INSY 444, Fall 2011 | | Submitted by: Ni Xiqin Oliver | | Oct 31, 2011 |

Table of Contents A. Introduction 3 B. Background 3 Industry: 3 Product: 4 C. Problems 5 D. Alternatives 6 E. Comparison between different alternatives and Recommendations 7 F. References 8

A. Introduction

Developed by Cognizant Technology Solutions, Cognizant 2.0(C2) is a corporate version of social media such as Facebook, targeting exclusively for the purpose of communication within organization and with potential customers. According to the company’s website, only Cognizant provides such seamless access to a worldwide talent pool, connected via a single platform (Cognizant 2.0). This uniqueness differentiates the company from its competitors in such a way that more task-driven is the company, which shares knowledge, locates resources with all stakeholders in a timely, effective fashion. In contrast to Cognizant’s single platform implementation, other competitors are only capable of delivering their projects from a single center. Supported by statistics provided by the company, the integration of the C2 platform gives the company an edge both internally and externally: the company can deliver projects 20% more efficiently to clients regardless of their geographical location and increase productivity up to 70% in specific project management activities within the entire organization (Eccles, 2011).
However, this knowledge-sharing platform brings about new problems to Cognizant. From an internal perspective, employees find it hard to familiarize with the process structure and guidance(templates, procedures, samples etc.). Externally speaking, potential customers may not have the participative culture to make C2 fit into them. Also, how to promote C2 to the company’s customers remains a challenge since the company has not yet fully established C2 as a client service. B.



References: Eccles R. (Feburary 10, 2011). Cognizant 2.0: Embedding Community and Knowledge Into Work Processes. Harvard Business School. Milovanović, S. (2006). Knowledge sharing between users and informations specialists: Role of trust. Retrieved October 31, 2011, from http://www.readwriteweb.com/archives/10_micro-blogging_tools_compared.php Cognizant 2.0. Approach, Cognizant 2.0. Retrieved October 31, 2011 from http://www.cognizant.com/cognizant-2-0 Corporate overview. (August 2011). Cognizant- A Passion for Building Stronger Businesses. Retrieved October 31, 2011, from http://www.cognizant.com/RecentHighlights/Corporate_Overview.pdf

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