IBIP Aanchal Vanessa Marlen N Marlen

Good Essays
INTERNAL ENVIRONMENT:






Petroliam Nasional Berhad (PETRONAS)
Established in 1974
Consists Of:
Fully integrated pipeline
Value chain (from technological infrastructures to marketing and exploration)
• Now operate in over 50 countries

INTERNAL ENVIRONMENT:








Business activities conducted:
Development and production
Sales and distribution of (LNG)
Sales of natural gas
Marketing
Trading
Shipping and logistic related activities

INTERNAL ENVIRONMENT:
• History:
• Founded under the company act 1965 on 17th August
1974
• In 1973 the Arab OPEC members put an embargo on oil supplies • Seized the opportunity and that is how PETRONAS was formed. • Focused on: Latin America, Africa, Common Wealth of
Independent States, the Middle East, North and South
East Asia, Australia and Europe.

SWOT ANALYSIS
STRENGTHS

WEAKNESS

1.One of the world's strongest brand names 2.Strong Corporate Social Responsibility
For example: Sponsored education to
Malaysian students
3.Involved in formula 1
4.Diversified Operations

1.Potential harm to the Environment or
Cost of environmental hazards
2.Legal issues
3.Refinery Disruption

OPPORTUNITIES

THREATS

1.Increasing fuel or oil prices
2.Rising demand
3.Expansion of export market

1.Government regulations
2.High Competition

EXTERNAL ENVIRONMENT
PEST ANALYSIS

POLITICAL

ECONOMICAL

1. Basic Law – Constitution
Semi-Presidential Republic

1. Oil & Gas – economic development
Large Oil capacity
Large export revenues

2. Open Foreign Relationship Strategy
191 countries & 144 embassies
Opportunity for Trade
Soviet Union - Relationship of countries 2. GDP – top 10th rank in the world
Oil price influence

SOCIAL

TECHNOLOGICAL

1. Transformation of society from autocratic to democratic

18th century technology development
Math, Engineering, Chemistry,
Aerospace

2. New generation – people with flexibility to learn

Strong technological knowledge – weapons, medicine

PETRONAS IN RUSSIA

Core Strategies
Joint Venture

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