Iams understands people who love pets
Question 1
What are some of the psychological influences that are most important to Iams in understanding their buyers?
Answer:
There are four psychological influences that are most important to Iams in understanding their buyers. First psychological influence is motivations. The motivation is the drive that leads the buyers towards buying a product or service. When buyers’ motivation is high enough, which means that their need is high, thus, they will actively seek to satisfy that need. This will result in the consumer deciding to buy the product. Iams need to successfully leverage the consumer’s needs which will in turn motivate consumers to buy their pet products. Example, Iams understand that many pet owners treat their pets as family members and want to provide their pets with high quality products. Thus, in order to motivate consumers to buy their products, Iams has focused primarily on pet nutrition to make sure that their product is healthy and high quality product.
Second psychological influence is perceptions. Perceptions are a process by which people select, organize and interpret information to form a meaningful picture of the world. Consumers make all manner of associations from their prior knowledge and experiences. So, Iams understand the important of this psychological factor towards its business. Thus, they always produce premium products to customers to avoid negative consumer perceptions. Therefore, the customer perception toward Iams is that every product comes from them must be is high quality.
Third psychological influence that is most important to Iams in understanding their buyers is learning factor. Learning describes changes in an individual’s behavior arising from experience. These experiences will influence the consumer buying behavior by changing the way they react to products similar to those they already have experience with. Thus, Iams have focus on the consumer experience in order to gain repeat business because the consumer
What are some of the psychological influences that are most important to Iams in understanding their buyers?
Answer:
There are four psychological influences that are most important to Iams in understanding their buyers. First psychological influence is motivations. The motivation is the drive that leads the buyers towards buying a product or service. When buyers’ motivation is high enough, which means that their need is high, thus, they will actively seek to satisfy that need. This will result in the consumer deciding to buy the product. Iams need to successfully leverage the consumer’s needs which will in turn motivate consumers to buy their pet products. Example, Iams understand that many pet owners treat their pets as family members and want to provide their pets with high quality products. Thus, in order to motivate consumers to buy their products, Iams has focused primarily on pet nutrition to make sure that their product is healthy and high quality product.
Second psychological influence is perceptions. Perceptions are a process by which people select, organize and interpret information to form a meaningful picture of the world. Consumers make all manner of associations from their prior knowledge and experiences. So, Iams understand the important of this psychological factor towards its business. Thus, they always produce premium products to customers to avoid negative consumer perceptions. Therefore, the customer perception toward Iams is that every product comes from them must be is high quality.
Third psychological influence that is most important to Iams in understanding their buyers is learning factor. Learning describes changes in an individual’s behavior arising from experience. These experiences will influence the consumer buying behavior by changing the way they react to products similar to those they already have experience with. Thus, Iams have focus on the consumer experience in order to gain repeat business because the consumer