Hyundai Motors Crm Point

Topics: Customer relationship management, Hyundai Motor Company, Customer service Pages: 17 (5018 words) Published: March 22, 2011



Submitted By:
puspendra singh mobile no 09023286232
Rg. No.10903337
MBA 4rd Sem.

Submitted To:
Miss savita mam
Lect. of CRM

Hyundai Motor Company
Hyundai Motor Company (KRX: 005380), a division of the Hyundai Kia Automotive Group, is the world's largest automaker by profit, the world’s fourth largest automaker by units sold[ and the world's fastest growing automaker. Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 persons around the world, Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide. The Hyundai logo, a slanted, stylized 'H', symbolizes the company shaking hands with its customer. Hyundai translates from the word "modernity", and is pronounced as "Hyon-dae" in Korean. Business

In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian financial crisis, Hyundai acquired rival Kia Motors. In 2000, the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10.5% stake for $900 million. Hyundai has invested in manufacturing plants in the North America, China, Czech Republic, Pakistan, India, and Turkey as well as research and development centers in Europe, Asia, North America, and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country’s second largest corporation, or chaebol. Worldwide sales in 2005 reached 2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target worldwide sales of 2.7 million units (excluding exports of CKD kits). In 2007 it reached 3,961,629 worldwide vehicle sales—surpassing Fiat, Chrysler, PSA/Peugeot, Nissan, and Honda. Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. After a recent survey of global automotive sales, Hyundai is now the fifth largest automaker in the world as of 2008. Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007 Best Global Brands by Interbrand and BusinessWeek survey. brand value estimated at $4.5 billion. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai vehicles

Hyundai In India
Hyundai Motor India Limited is currently the second largest carmaker after Maruti Suzuki and largest auto exporter in India It is making India the global manufacturing base for small cars. Hyundai sells several models in India, the most popular being the Santro Xing, i10 and the i20. Other models include Getz Prime, Accent, second generation Verna, Tucson, and the Sonata Transform. Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a combined annual capacity of 600,000 units.In the year 2007 Hyundai opened its R&D facilty in Hyderabad Andhra pradesh , employing now nearly 450 engineers from different parts of the country.Basically the Hyundai Motors India Engineering (HMIE) gives technical support in Vehicle development and CAD & CAE support to Hyundai's main R&D center in Namyang Korea Model lineup

* Pony
* Atos/Atoz/Santro
* Click/Getz/Getz Prime/TB
* Accent
* Verna/Accent
* Sonata/i45
* Stellar
* Elantra/Avante/Latria
* i10
* i20
* i30/i30cw/Elantra Touring
* Lavita/Matrix...

References: Kumar Sinha customer relationship management
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