HypothesisThe Hypothesis That We Have Developed
Hypothesis:
The hypothesis that we have developed after the initial research is based on focus groups and small scale survey are:
Ho: Comparative advertising is a positive way of promotion and is recommended
H1: Comparative advertising is a negative way of promotion and isn’t recommended
Methodology
Qualitative and Quantities research:
The type of research that will be used in this study is qualitative research and quantitative research. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The discipline investigates the “why” and “how” of decision making. Besides this, the researcher will also examine the phenomenon through observations in numerical representations and through statistical analysis. Along with questionnaires that will be given out to respondents for the statistical representation of the findings in the study, interviews with the respondents and a few experts in this field will also be conducted.
Sampling Method
The research sampling method that will be used in this study is random sampling to obtain a more scientific result that could be used to represent the entirety of the population. A list of all populations (general public, executives, households and research firms) was acquired online.
From the list, 100 will be picked through random sampling. The various populations and institutions in these will then be the target sources of respondents of the researcher. Various populations and institutions will be contacted to obtain a verbal consent to administer the questionnaire. A letter of consent will also be sent to them along with a sample copy of the questionnaire that will be used, as well as the protocol of the researcher.
Data collection was conducted throughout the various populations ‟ operating hours from Mondays through Sundays in order to include both working and non-working audiences.
Respondents
The respondents in this research will all be coming from various
The hypothesis that we have developed after the initial research is based on focus groups and small scale survey are:
Ho: Comparative advertising is a positive way of promotion and is recommended
H1: Comparative advertising is a negative way of promotion and isn’t recommended
Methodology
Qualitative and Quantities research:
The type of research that will be used in this study is qualitative research and quantitative research. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The discipline investigates the “why” and “how” of decision making. Besides this, the researcher will also examine the phenomenon through observations in numerical representations and through statistical analysis. Along with questionnaires that will be given out to respondents for the statistical representation of the findings in the study, interviews with the respondents and a few experts in this field will also be conducted.
Sampling Method
The research sampling method that will be used in this study is random sampling to obtain a more scientific result that could be used to represent the entirety of the population. A list of all populations (general public, executives, households and research firms) was acquired online.
From the list, 100 will be picked through random sampling. The various populations and institutions in these will then be the target sources of respondents of the researcher. Various populations and institutions will be contacted to obtain a verbal consent to administer the questionnaire. A letter of consent will also be sent to them along with a sample copy of the questionnaire that will be used, as well as the protocol of the researcher.
Data collection was conducted throughout the various populations ‟ operating hours from Mondays through Sundays in order to include both working and non-working audiences.
Respondents
The respondents in this research will all be coming from various