Hypothesis-Pepsi vs Coke
Running head: COKE
A Coke is a Coke
ITT Tech
PROBLEM Why do some of us have such strong soda preferences? There’s all this uproar of Coke vs. Pepsi, and really looking at the ingredients, the products aren’t all that different. Both are made of carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors (Pendergrast, 2000, p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise 7X, which sounds all mysterious and daring (Pendergrast, p.6). According to Pendergrast, the slightest bit can make a big difference! But it’s hard to say why one person likes something while another person can’t stand it. Though each soda has been around for more than a century, the two are still (and most likely always will be) competing for the world’s taste buds. Some may find it absurd to fight an ideological battle over the sodas, especially over two products whose only difference is a few chemical compounds, but for others, this is serious business.
HISTORY Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European) as cola, pop, or in some parts of the U.S., soda (Pendergrast, p.6). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century (Pendergrast, p.6). The first Coca-Cola recipe was invented in a drugstore in Columbus, Georgia by John Pemberton, originally as a coca-wine called Pemberton's French Wine Coca in 1885 (Pendergrast, p.8) . When launched, Coca-Cola's two key ingredients were
A Coke is a Coke
ITT Tech
PROBLEM Why do some of us have such strong soda preferences? There’s all this uproar of Coke vs. Pepsi, and really looking at the ingredients, the products aren’t all that different. Both are made of carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors (Pendergrast, 2000, p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise 7X, which sounds all mysterious and daring (Pendergrast, p.6). According to Pendergrast, the slightest bit can make a big difference! But it’s hard to say why one person likes something while another person can’t stand it. Though each soda has been around for more than a century, the two are still (and most likely always will be) competing for the world’s taste buds. Some may find it absurd to fight an ideological battle over the sodas, especially over two products whose only difference is a few chemical compounds, but for others, this is serious business.
HISTORY Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European) as cola, pop, or in some parts of the U.S., soda (Pendergrast, p.6). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century (Pendergrast, p.6). The first Coca-Cola recipe was invented in a drugstore in Columbus, Georgia by John Pemberton, originally as a coca-wine called Pemberton's French Wine Coca in 1885 (Pendergrast, p.8) . When launched, Coca-Cola's two key ingredients were
References: Blakesleen, S. (2004). Coke vs. Pepsi Study Offers Food for Thought. Times Union, A (2) 2-3, Retrieved July 15, 2009 from http://proquest.umi.com.proxy.itttech.edu/pqdweb?index=0&did=716708771&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1248066430&clientId=25238 Capparell, S. (February, 2008). The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business. 1-54. Glencoe, IL: Free Press. Pendergrast, M. (March, 2000). For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. 5-55. Burlington, MA: Basic Books.