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IBM2702 International Business Environment
Section 402: Semester 1/2014

Etude House in Thailand

1. Athittaya A. 5510116
2. Phatchakul L. 5513615

Group members
3. Jiseok
Y. 5328106
4. Sirinapa
S. 5412352

5. Wannida
A. 5514236
6. Pathimaphorn N. 5613475

What’s Etude?

IBM2702: International Business Environment

Section:402

Cultural Analysis

South Korea Culture

Vs
Thai Culture

IBM2702: International Business Environment

Section:402

Cultural Analysis
Cultural Dimensions
1. Power distance
2. Individualism Vs Collectivism
3. Masculinity Vs Femininity
4. Uncertainty avoidance
5. Pragmatism
6. Indulgence
7. Long-term orientation

IBM2702: International Business Environment

Section:402

Cultural Analysis of The Home Country

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions

●

Thailand’s cultural dimensions

1. Power distance
The score of Korea’s power distance is 60 which means Korea has a slightly hierarchical so ciety. . This means that people accept a hierarchical order in which everybody has a place and w hich needs no further justification.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions

●

Thailand’s cultural dimensions

2. Individualism
South Korean society emphasizes on Collectivism. They focus on the benefit for the whol e rather than individually. Thus, They usually want to do something with others.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions

●

Thailand’s cultural dimensions

3. Masculinity
South Korea is a feminine culture which focuses on “the quality of living’’ in other words t hey strive for happiness in the life.

IBM2702: International Business Environment

Section:402

Cultural Analysis
South Korea’s cultural dimensions

●

Thailand’s
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