Hyperbole In Tabasco Advertisements
The picture below represents a commercial of a very famous tabasco made by the brand McIllhenny. They are 3 different rhetorical operations occurring in this commercial, an Antithesis in the Reversal operation, a Hyperbole in the Substitution and both Metaphor and Resonance in the Destabilization operation (see appendix 1).
The Antithesis is represented by "Little bottle, big flavour" written in the bottom of the advertisement and according to McQuarrie, E.F. & Mick, D.G. (1996). it is the incorporation of binary opposites in a phrase (see appendix 2).
The Hyperbole is an exaggerated or extreme claim. The sentence "Beware the heat" is a reference to the spiciness of the Tabasco. It is so spicy that you can almost feel the heat.
The Metaphor
The Antithesis is represented by "Little bottle, big flavour" written in the bottom of the advertisement and according to McQuarrie, E.F. & Mick, D.G. (1996). it is the incorporation of binary opposites in a phrase (see appendix 2).
The Hyperbole is an exaggerated or extreme claim. The sentence "Beware the heat" is a reference to the spiciness of the Tabasco. It is so spicy that you can almost feel the heat.
The Metaphor