Hydroponic Farming
Marketing Feasibility
Page 1
A. General Market Description : Under this section of the proposed project, the viability of the project will be presented. Geographical Location The primary target market will be household family that are located within the city of Baguio and La Trinidad , Benguet. The products to be produced will be reaching out to the urban areas of said cities. Both urban areas having a cool temperature is conducive to the project's organic vegetables namely lettuce, pechay and bell pepper allowing these products to have a shelf life of 15 days and more if kept in the household refrigerators. Socio graphic The primary target market profile be family households , that are health conscious families, middle aged husband and wife, senior aged husband and wife and with basic knowledge and awareness of the health benefits of chemical /pesticide free organic vegetables and regardless of their religion. Economics The primary target market will be household families covering the young and starting families, middle aged families, and senior aged families with sufficient disposable income. These target market will be basically the health conscious families and have sufficient awareness regarding the health benefits of organic vegetables. These target market will be from the class A/B/C economic strata within the city of Baguio and La Trinidad. The target market will afford to source and choose organic vegetables among the wide commercial availability of non-organic vegetables in the market.
Psycho graphic The target market will be family households that are very health conscious, and have full awareness of the wide practice of applying chemical pesticides by many vegetable farmers located in the province of Benguet. These are the households that have stopped buying non organic vegetables and have switched their purchases to non organic vegetable. The target market
Page 1
A. General Market Description : Under this section of the proposed project, the viability of the project will be presented. Geographical Location The primary target market will be household family that are located within the city of Baguio and La Trinidad , Benguet. The products to be produced will be reaching out to the urban areas of said cities. Both urban areas having a cool temperature is conducive to the project's organic vegetables namely lettuce, pechay and bell pepper allowing these products to have a shelf life of 15 days and more if kept in the household refrigerators. Socio graphic The primary target market profile be family households , that are health conscious families, middle aged husband and wife, senior aged husband and wife and with basic knowledge and awareness of the health benefits of chemical /pesticide free organic vegetables and regardless of their religion. Economics The primary target market will be household families covering the young and starting families, middle aged families, and senior aged families with sufficient disposable income. These target market will be basically the health conscious families and have sufficient awareness regarding the health benefits of organic vegetables. These target market will be from the class A/B/C economic strata within the city of Baguio and La Trinidad. The target market will afford to source and choose organic vegetables among the wide commercial availability of non-organic vegetables in the market.
Psycho graphic The target market will be family households that are very health conscious, and have full awareness of the wide practice of applying chemical pesticides by many vegetable farmers located in the province of Benguet. These are the households that have stopped buying non organic vegetables and have switched their purchases to non organic vegetable. The target market