Evaluating International Human Resource Strategy
This paper will analyze the role of international human resource management in the joint venture company between Coca-Cola and Nestle known as Beverage Partners Worldwide (BPW) in South Africa. The BPW focuses on developing and marketing ready-to- drink tea. This paper will cover the last five years of BPW in terms of gains, challenges, and its future predications in South Africa. This report maintains that there is need to identify external and internal factors influencing functions and practices of human resource management. More so, it illustrates how Coca-Cola Company has gained success globally and become a leader in the industry through effective international business management. This paper addresses the role of international human resource management in the international scene. Finally, a conclusion, executive summary, and recommendations will be drawn based on discussions on BPW and the Human resource management. Introduction
This paper will cover the role of international human resource management in relations to Beverage Partners Worldwide (BPW) in South Africa. This joint venture has gained ground and covered up to 140 countries worldwide with substantial loyal customers. It is looking forward to increasing its business segment to the whole world by 2020.from that perspective, success of a company are highly contributed by human resource management. The international human resource management plays more roles than a local human resource management because the international human resource management deals with more than one country, which requires advanced skills to put its roles into practice and yield. Therefore, the international human resource management needs to play the roles of recruitment and selection; training and development; reward management; performance management; and promote employee involvement. Besides that, the international human resource managers, unlike their local counterparts, need to focus on factors affecting global businesses. This paper will focus on Coca-Cola’s human resource management’s roles and provide a recommendation I regard to its joint venture with Nestle in South Africa, and provide recommendations. Coca-Cola Profile
Coca-Cola Company is the largest beverage company in the whole world, serving consumers with more than 500 sparkling and still brands. The company’s portfolio, led by Coca-Cola, features 15 billion dollar brands involving diet coke, Sprite, Coca-Cola, Fanta, Zero, Vitamin water, Minute Maid, Simply, Georgia, PowerAde, and Del Valle. Coca-Cola is the leading provider of sparkling beverages in the whole world by producing: juices, juice drinks, and ready-to-drink coffees. The company’s consumers, in at least 200 countries, consume these beverages at the rate of 1.7 billion a day through its largest global distribution system. In support of the establishment of sustainable societies, Coca-Cola is focused on initiatives to minimize its environmental footprint, advocate for active and healthy lives, create safe workplaces for stakeholders, and promote economic development of the company’s surroundings (Coca-Cola Company, 2013). Coca-Cola Future plans
For the last five years, the above mentioned Coca-Cola products have been dominating drinks in the market, and generally, the company has always achieved success. On top of that, Coca-Cola has been controlling about 51% of the global carbonated soft drinks business compared with Pepsi’s 22% (Coca-Cola Company, 2013).The company, for its vision 2020, it has laid down priority goals on the basis of profit, people, portfolio, partners, planet, and productivity. The main priorities involve doubling the system revenue to $ 200 billion in 2020 from $95 billion in 2009. It also aims at increasing the number of servings of its products- water, soft drinks, juice, and others -consumed in a...
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