Volkswagen Aktiengesellschaft ( Volkswagen AG), a Germen automotive corporation, was the second largest vehicle manufacturer worldwide in 2011( OICA, 2011) and leads the vehicle market in europe over the last two decades. There are many brands under it, including Audi, SEAT, Skoda, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen, Volkswagen Commercial Vehicles, Scania and MAN (Volkswagen, 2013).
In 1937, ‘company for the preparation of the German Volkswagen Ltd’( Volkswagen 2013) was founded in Berlin, which seems to be the start of Volkswagen empire. During 76 years, Volkswagen Group is developing from a small plant to a global car manufacturer. It is not only because of its organization structure and high technology but also because of its excellent human resource management. This report will analyze the human resource management and strategies of Volkswagen, and try to explain its success secret.
Human Resource Management
After Volkswagen AG established, it is almost 70 years. In these years, Volksvagen AG has developed from a small plant to an international automotive corporation. The Managers of this corporation has done many organizational strategies to complete the company-wide innovations. These organizational strategies lead the company into development and bring benefit for the company. However, every organizational strategy need talent managers to create it and many engineers, designers and workers to finish it. In another words, organizational strategy can not come true without the assistance of human resource strategy.
Human resource management is a tool to complete organizational strategies, and even the objectives and goals of an organization. Therefore human resource strategies focus on organizational wide objectives and goals to make the organization fit the changing environment. ‘ The Volkswagen Group needs employees who enthusiastically give their best. A good balance between demands and ability is the basic