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Assignment 1 / Assignment 2
Program / Intake : BSc43
HUMAN RESOURCE MANAGEMENT
MR. CHANG CHEN SHENG
I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program.
Student signature: AARON Date Submitted: 1 JUN 2013
National University of Ireland, Dublin
Bachelor of Science (MGT)
Modulename:Human Resource Management
Lecturer:Mr. Chang Chen Sheng
Assignment type:Assignment 1
Submitted by:Aaron Philip
Submission Date:1 Jun 2013
For an organization to be successful or competitive, there are few factors which are vital. Strong branding, a good product, competitive pricing and advanced technology are some of the factors which helps in the sustainability of an organisation. However, these factors will amount to nothing without human resource. Manpower contributes to work productivity and is also responsible for the economical turnover of the organisation. Human resource refers to all employees, from upper management down to the front line employees of an organization. Each and every employee in an organization plays a vital role. Employees possess the skills, knowledge and experience required for the job. This is known as the Human Capital and cannot be replaced by machines (Hargreaves and Jarvis, 1998). This report aims to further explain why human resource is the most important asset of an organization.
2. Factors why human resource is important in an organization In the past, businesses view tangible asset most important in an organization. They believed that goods and inventories would bring in sales leading to a profitable organization. Human resource is often viewed as a cost to be reduced during an economic downturn. This causes a decline in employment for companies to cut cost. (Hallock, et al., 2011). Human resource has rarely been considered a source of value creation. Hamel and Prahalad (1994) termed this as the “numerator management”.
To be competitive, an organisation needs to continuously improve on innovating their products and processes to cater to customer’s and investor’s demands. It can be clearly seen that organisations are shifting their focus rapidly towards human factors to achieve organizational success, increase productivity and profitability. Efficient use of human resource helps to create sustainable competitive advantage. Organisations deliver good customer service as a strategy to differentiate themselves in the market. Providing good and efficient customer service by front line or service staff not only reduces the number of complaints but also promotes customer loyalty which results in increased profits. Furthermore, many survey results have shown that a happy customer will bring in more customers by sharing positive experience via word of mouth to friends and family. This can be considered as free advertising for the company. Singapore Airlines is an organization that focuses on its employees to deliver excellent customer service. For Singapore Airlines, people are the primary link in the value chain. This value is created by focusing first on its employees. Employees are treated right and...
References: Becker, B. (1996), ‘The Impact of Human Resource Management On Organizational Performance: Progress and Prospects’, Academy of Management Journal, 39: 779-801
Hargreaves, P., & Jarvis P. (1998): The human resource development handbook. London: Kopan page.
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2012): Human Resource Management: Gaining a Competitive Advantage, 7th edition, New York: McGraw-Hill Irwin.
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