The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty, to maintain there market. This is also to find the preferences of customer and there market knowledge and product information, information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer?
HUL are also looking to tap the market in rural sector, so they also taking into consideration the needs and wants of the people there. They are also studying the consumption habits of the rural people. Like most of them are daily wage earners or small peasants, so they are studying the buying patterns of them also.
OBJECTIVE OF THE RESEARCH
The main objective of this project is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market?
Most of the product of HUL comes in the category of convenience products. They are frequently used and bought by the customers. There is large no. of players in the market, who are supplying similar product to the customers.
Now, customers have become smart, they have great knowledge of market, product and suppliers. So, they are looking for the product which is providing something extra.
HUL has a wide range of product in FMCG sector, covering almost every needs and wants of the customers. It has products for child, young & adult, male & female, etc. so, it has to differentiate its products taking into account the needs and demands of all the sectors of the society.
Not, only product but it has to look upon the services and feed back from customers also. It should do something to give after sales service and collect feed back from the customers.
The basic objective of
Bibliography: : In order to make this project we have taken the help of the following websites & books: www.wikipedia.com www.hul.co.in www.scribd.com Besides it various books are also consulted to prepare project report. QUESTIONNER: