Huggies Mamy Poko Company Backgorund

Topics: Huggies, Diaper, Elimination communication Pages: 2 (421 words) Published: February 27, 2013
Company Background
Kimberly Clark, Huggies
Kimberly Clark is founded in 1872 at Neenah, Wisconsin and is headquartered in Dallas, Texas. It is passionate about providing people with essentials for a better life by adding convenience to daily routines with some of the world’s most recognized products. Kimberly Clark has approximately 58,000 employees worldwide and operations in 36 countries. Its sales have increased to $21.1 billion in 2012. Kimberly Clark has many global brands and one of them is Huggies.

Huggies diapers were first introduced by Kimberly Clark in 1978, and they’ve been improved nearly every year since. Refastenable diapers, breathable diapers and stretchy diapers are all Huggies firsts. At the controls of the Huggies innovation engine are everyday consumers. The art of understanding and anticipating consumer needs – sometimes before consumers do themselves – has led not only to product advances but the creation of whole new categories, businesses that didn’t exist before.

In 1985, Huggies took leadership of the category for the first time, and has been the number one selling diaper in America since 1993. Today, Huggies brand introduces a demonstrably better product every year, and the imperative to innovate extends far beyond the Huggies diaper franchise. It’s no accident that Kimberly Clark offers consumers the number one or number two brand in 80 countries. Unicharm Corporation, MamyPoko

Unicharm Corporation is a Japan-based company mainly engaged in the manufactured and sale of baby care products, feminine care products and pet care products. Unicharm is established on February 10, 1961. The company operates in three business segments. The personal care segment provides baby care related products, such paper diapers; feminine care related products, such as sanitary items, as well as healthcare related products, including incontinence articles for adults and powder puffs. The pet care segment provides pet food products and pet...
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