Hubspot Case Questions Lanham
John Lanham
Hubspot Case Questions
Professor Sandra Young MKTG 2920 Sec 1
1/14/15
1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing, list the strengths and weaknesses of outbound marketing, then compare and contrast the two, and state a decision.
Inbound Marketing Outbound Marketing
Strengths
Weaknesses
Strengths
Weaknesses
Visually appealing (websites, blogs)
Reliance on consumer interest with a product or service
Can be visually appealing (TV ads)
Interruptive
Informational
Time consuming
Potentially informational
Costly (time and resources)
Useful first
Promotional second
Promotional first
Useful second
Complements consumer purchasing decisions
Focuses on niche audiences
Caters to mass audiences
Reliance on repetition to connect with consumers
Cheaper
Spread through more mediums (TV, radio, print, etc.)
Enticing/Compelling
Easily distributed
Allows small businesses to compete with large businesses
The above table aids in understanding the comparisons and differences between inbound and outbound marketing. To compare, both forms of marketing can be visually appealing and entice consumers to invest in a product or service as long as the outbound marketing is a print ad or television spot. Both also have the opportunity to be informational depending on the length of the outbound advertisement. In contrast, there are many differences that make inbound marketing more efficient than outbound marketing. For one, visual appeal of outbound marketing must be attributed to television and print ads, which can be costly for a business. Inbound marketing on the other hand caters to particular target markets in order to find promising leads while outbound marketing caters to a vast array of consumers. The biggest difference though is that inbound marketing simply has more strengths. It can be cheaper,
Hubspot Case Questions
Professor Sandra Young MKTG 2920 Sec 1
1/14/15
1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing, list the strengths and weaknesses of outbound marketing, then compare and contrast the two, and state a decision.
Inbound Marketing Outbound Marketing
Strengths
Weaknesses
Strengths
Weaknesses
Visually appealing (websites, blogs)
Reliance on consumer interest with a product or service
Can be visually appealing (TV ads)
Interruptive
Informational
Time consuming
Potentially informational
Costly (time and resources)
Useful first
Promotional second
Promotional first
Useful second
Complements consumer purchasing decisions
Focuses on niche audiences
Caters to mass audiences
Reliance on repetition to connect with consumers
Cheaper
Spread through more mediums (TV, radio, print, etc.)
Enticing/Compelling
Easily distributed
Allows small businesses to compete with large businesses
The above table aids in understanding the comparisons and differences between inbound and outbound marketing. To compare, both forms of marketing can be visually appealing and entice consumers to invest in a product or service as long as the outbound marketing is a print ad or television spot. Both also have the opportunity to be informational depending on the length of the outbound advertisement. In contrast, there are many differences that make inbound marketing more efficient than outbound marketing. For one, visual appeal of outbound marketing must be attributed to television and print ads, which can be costly for a business. Inbound marketing on the other hand caters to particular target markets in order to find promising leads while outbound marketing caters to a vast array of consumers. The biggest difference though is that inbound marketing simply has more strengths. It can be cheaper,